Friday, June 22, 2018
Business

Big Data meets big-time basketball

Not long ago, if the Los Angeles Clippers had wanted to figure out how to best defend Golden State Warriors star guard Steph Curry, they might have sent a scout to a game or watched video clips. For their recent first-round playoff matchup, they had another way.

As of this year, every NBA team has access to sophisticated tracking data that can tell them the position of the ball and every player on the court for every second of every game of the season. The data, provided by a system of cameras developed by a company called SportVU and installed in every NBA arena, is starting to revolutionize professional basketball, influencing everything from game strategy and player conditioning to how fans interact with the sport.

"It's a real game changer," said Ben Alamar, a professor of sport management at Menlo College in Atherton, Calif., who works as a consultant to the NBA's Cleveland Cavaliers. "It's allowing us to ask questions that we really couldn't ask before."

The NBA's new camera system is only the latest example of the power and pervasiveness of big data — the collection of large sets of small tidbits of information to explore everything from the farthest stars to individual consumer desires.

SportVU was founded in Israel in 2005 by technicians who had worked on optical missile-tracking systems for the Israeli military. After Stats acquired SportVU in 2008, it redesigned the system to track basketball.

Because the SportVU system tracks players over time, it can determine how fast they move, how often they change direction and how much they run during a game. It can precisely track how well players shoot from particular spots on the court. The system also can help assess individual and team defense, giving insight into how well a particular player guards another or how well a team does when it is defended in a particular way.

Often, the data reinforces what coaches already know, experts say. But it is especially helpful in scouting opponents, allowing coaches to know their rivals as well as their own team.

Warriors executives said they used the SportVU data both during the season and in their just-concluded playoff run, and that it revealed the places on the floor from which their opponents shot well and where they did not. According to data from the NBA's website, Clippers star Blake Griffin takes the vast majority of his shots at or near the basket, where he's an excellent shooter. But he also takes a lot of long two-point shots in the arc around the foul stripe; despite favoring that area, he's a relatively poor shooter there.

The data from SportVU has helped teams determine that the 3-point shot is one of the most efficient ways to score points and has underscored the importance of taking uncontested shots, said Steve Hellmuth, the NBA's director of operations and technology.

Fans can access some of the data generated by SportVU on the NBA's website. They can see diagrams showing how well and how often players shoot from particular spots on the court and can find data on how well certain players shoot when guarded by particular opponents.

For fans, "having this kind of detailed information opens up a wealth of insights into the sport," said Hellmuth.

Comments
Health care IT company CareSync shuts down, laying off 292

Health care IT company CareSync shuts down, laying off 292

TAMPA — The days ahead were supposed to be bright.For weeks, the future of health care tech company CareSync had been thrown into question as founder and CEO and founder Travis Bond unexpectedly departed, kicking off multiple rounds of layoffs. But t...
Updated: 1 hour ago
Coal and gas hold onto their share of electricity production, despite massive push for renewables

Coal and gas hold onto their share of electricity production, despite massive push for renewables

Here’s an intriguing set of facts: Coal produces the same percentage of the world’s electricity as 20 years ago. Oil and gas remain about level, too.Same for nonfossil fuel sources. In other words, the massive push towards renewables over the past co...
Updated: 2 hours ago
Brink: Why have Florida’s working-age men left the labor market in droves

Brink: Why have Florida’s working-age men left the labor market in droves

A cancer lurks within Florida’s otherwise rosy job numbers, one that’s been called a quiet catastrophe and an intractable time bomb.Too many men between the ages of 25 and 54 have stopped working.Economists call those the prime-age years. Incomes gen...
Updated: 2 hours ago
Pride divided no more: St. Pete Pride comes back together

Pride divided no more: St. Pete Pride comes back together

ST. PETERSBURG — The 16th annual St. Pete Pride Parade is getting ready to march along the downtown waterfront the second straight year. But many hope to move past the division caused last year when the parade was uprooted from its original hom...
Updated: 8 hours ago
For sale: A Tampa Bay area elementary school where you can eat tacos and buy wine

For sale: A Tampa Bay area elementary school where you can eat tacos and buy wine

ST. PETERSBURG — For sale: a 104-year-old elementary school with restaurant and wine shop. It even has a title company where you can close the deal.Less than a year after completing a major renovation of the historic North Ward school, developer Jona...
Updated: 9 hours ago
Domain Homes: Buyers love them, some others don’t

Domain Homes: Buyers love them, some others don’t

TAMPA — When the 2008 financial crash brought down the nation’s housing market, hundreds of home builders went out of business. Among them was Sharon McSwain Homes in Atlanta, forced to liquidate in 2009.But just as developers like to develop, builde...
Updated: 10 hours ago
Armature Works developers sue Ulele and city of Tampa over use of nearby building

Armature Works developers sue Ulele and city of Tampa over use of nearby building

TAMPA — Two of the city’s hottest developers — the companies behind Ulele and the Armature Works — are heading to court over control of an old city building that sits between the hit eateries. Both want to redevelop the city&...
Published: 06/21/18
Orlando airport first to scan faces of U.S. citizens on international flights

Orlando airport first to scan faces of U.S. citizens on international flights

Associated PressFlorida’s busiest airport is becoming the first in the nation to require a face scan of passengers on all arriving and departing international flights, including U.S. citizens, according to officials there. The expected announcement T...
Published: 06/21/18
Saboteur or whistleblower? Battle between Elon Musk and former Tesla employee turns ugly, exposing internal rancor

Saboteur or whistleblower? Battle between Elon Musk and former Tesla employee turns ugly, exposing internal rancor

Hours after Tesla had sued its former employee on charges he had stolen company secrets, and days after chief Elon Musk had called him a saboteur, the Silicon Valley automaker made a startling claim. The company had received a call from a friend of t...
Published: 06/21/18
WTR Pool and Grille brings ‘fun dining’ pool party scene to Tampa

WTR Pool and Grille brings ‘fun dining’ pool party scene to Tampa

Mike Piper has traveled to Las Vegas and Miami and enjoyed the fun, daytime, party pool scene that the two cities have to offer.Now he aims to bring that same atmosphere to Tampa with a new dining and hang out spot. WTR Pool & Grill opened on Sunday ...
Published: 06/21/18