Make us your home page
Instagram

In troubling times, we sometimes need a good ribbon cutting

SPRING HILL — Not far from Chick-fil-A and Wendy's and Arby's, and Texas Roadhouse and Perkins and Chili's, and Outback and IHOP and Applebee's and Hooters, another sign has risen along the commercial scrum of Commercial Way:

NOW OPEN

GRECCO'S RESTAURANT AND DELI

Before lunch on Tuesday, a crowd of locals gathered beneath the sign, shepherded by Betty Erhard, a cheery brunet from the Greater Hernando County Chamber of Commerce, that collective of capitalist camaraderie. She had fetched from her trunk giant wooden scissors for this ceremony, that timeless and oft-overlooked acknowledgement of entrepreneurship, newness, optimism: the ribbon cutting.

We need one, don't we, to balance the barrage of bankruptcies and bailouts? They're harder to come by these days.

"I'd like to say thank you and welcome to Grecco's Restaurant and Deli," she told the crowd in the gravel parking lot, which included at least one well-dressed but unemployed woman there to network. "Please welcome Steve Grecco!"

She escorted the group inside and passed the novelty scissors to Grecco, a short 75-year-old wearing glasses and a Bluetooth. Waitresses held either end of a long red ribbon while Grecco began the honors.

"I'm going to take three pictures," Erhard said. "So on the count of three, pull the ribbon and cut!

"One, two …"

• • •

Steve Grecco was born on Broome Street in Little Italy in 1934, during the last great economic crisis. He played stickball in the street and paid 2 cents for hot pizza and sometimes rode the train without telling his mother. His father was a tailor, and the boy learned early that hard work pays 75 cents an hour.

He made his living in Bergen County, N.J., as an electrical contractor, waking every day at 3:30 a.m., a mental alarm clock beckoning.

After 57 years of electrical work, after fathering 10 children who gave him 22 grandchildren and eight great-grandchildren, after buying and then selling 150 homing pigeons and a few race horses, Grecco followed that great diaspora to the Land of Sunshine, to Spring Hill, to retirement.

Problem 1: He continued to wake at 3:30 a.m.

Problem 2: He was bored.

"I just wanted something to do," said Grecco.

"He has to stay busy," said his wife, Grace.

So, against the backdrop of constriction and foreclosure, he leased this small brick and stucco shop and entered a world entirely unfamiliar.

He stocked the pantry (Sam's Club). He put hours on the door (7 a.m. — 2 p.m.). He crafted a loose menu ("If you don't see it, ask for it.").

He invited friends one morning to taste-test 10 types of coffee.

He hired Tommy Nicoletti, a gregarious 39-year-old former trashman from Long Island who makes a mean eggplant parm.

"Which reminds me," Nicoletti said. "We need more eggplant."

Then came the customers: mailmen, retirees, landscapers, fishing captains, plumbers, Hernando County's Finest.

John Voelker, 65, says he would rather eat breakfast at Grecco's than at home.

Grecco's timing could not be worse. This he admits.

• • •

"Make sure I get everyone in there," said the woman from the chamber as Grecco's small staff gathered. "Allrighty, everyone look this way! Great big smiles!"

Erhard snapped photos. The people cheered. All the pomp in Spring Hill spilled out in Grecco's Restaurant as the oblivious sped by on Commercial Way.

Holding the giant scissors was a man who has discovered that there is a market for two eggs, toast and coffee for $1.99, that boredom is worse than failure, that 75 is but a number, and when a man stops working, he stops living.

The ribbon fell away.

David Gardner, a University of Florida journalism student, contributed to this report. Ben Montgomery can be reached at [email protected] or at (727) 893-8650.

If you go

Grecco's Restaurant & Deli is at 5325 Commercial Way in Spring Hill. Phone: (352) 556-4809. Fax: (352) 556-4810.

In troubling times, we sometimes need a good ribbon cutting 03/10/09 [Last modified: Wednesday, March 11, 2009 10:27am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. SeaWorld cuts 350 jobs across company, including in Orlando

    Business

    ORLANDO — SeaWorld, which has struggled with declining attendance, announced Wednesday it is cutting 350 positions.

    Kalia, a 12-year-old orca whale, during rehearsals for the upcoming Orca Encounter at SeaWorld San Diego, on May 18, 2017. [Howard Lipin | San Diego Union-Tribune/TNS]
  2. As Clearwater Marine Aquarium expands, it asks the city for help

    Growth

    CLEARWATER — When Clearwater Marine Aquarium CEO David Yates saw an architect's initial design for the facility's massive expansion project, he told them to start all over.

    Clearwater Marine Aquarium Veterinarian Shelly Marquardt (left), Brian Eversole, Senior Sea Turtle and Aquatic Biologist (middle) and Devon Francke, Supervisor of Sea Turtle Rehab, are about to give a rescued juvenile green sea turtle, suffering from a lot of the Fibropapillomatosis tumors, fluids at the Clearwater Marine Aquarium Wednesday afternoon. Eventually when the turtle is healthy enough the tumors will be removed with a laser and after it is rehabilitated it will be released back into the wild.  -  The Clearwater Marine Aquarium is launching a $66 million renovation to expand its facilities to take in injured animals and space to host visitors. The aquarium is asking the city for a $5 million grant Thursday to help in the project. American attitudes toward captive animals are changing. Sea World is slipping after scrutiny on the ethics of captive marine life. But CEO David Yates says CMA is different, continuing its mission of rehab and release, it's goal is to promote education, not exploitation. JIM DAMASKE   |   Times

  3. One of the best places for investing in a rental house is in Tampa Bay

    Real Estate

    Two Tampa Bay ZIP Codes are drawing national attention.

    . If you're looking to invest in a house to rent out, few places are better than  ZIP Code 34607 in Hernando County's Spring Hill area, according to ATTOM Data Solutions.
[LANCE ROTHSTEIN   |  Times
 file photo]

  4. Tampa Chamber of Commerce announces small business winners

    Business

    TAMPA — The Greater Tampa Chamber of Commerce selected the winners of the 2017 Small Business of the Year Awards at a ceremony Wednesday night at the David A. Straz, Jr. Center for the Performing Arts. More than 600 attendees celebrated the accomplishments of Tampa Bay's small business community.

    Vincent Cassidy, president and CEO of Majesty Title Services, was named Outstanding Small Business Leader of the Year by the Greater Tampa Chamber of Commerce.

  5. International array of artists chosen as finalists for pier project

    Local Government

    ST. PETERSBURG — A diverse group of six artists will compete for a chance to install their work at the city's multimillion-dollar Pier District, expected to open in early 2019.