Make us your home page
Instagram

Orders pour in for Brooksville firm's draft beer gear

Whether it's a Samuel Adams Boston Lager or a Blue Moon Belgian White, if it's on tap, there's a good chance it's been poured with a Micro Matic product. Micro Matic makes just about anything having to do with draft beer: keg pumps, CO2 regulators, beer tap handles, even refrigerated containers especially designed for kegs called kegerators. And despite the economic downturn, this Hernando County manufacturer continues to grow, from $5 million in revenue a few years ago to $20 million in 2009.

Micro Matic USA LLC, formerly Tissco, moved to the Hernando County Airport Industrial Park in 2008. Just two years later, it needs more space.

Recently, the Danish company began work on a 32,000-square-foot expansion, which will bring its Brooksville operation to more than 85,000 square feet. Under construction by Wagner Construction of Leesburg, the project will be completed next spring.

"Florida is still a place where there's room for growth and the price level is reasonable," said Torben Toftegaard, chief executive officer of Micro Matic USA LLC.

According to the Hernando County Office of Business Development, the local expansion also provides space for the company to consolidate manufacturing operations.

A privately held company, Micro Matic was founded in 1953, and employs more than 900 people worldwide and 80 workers in Hernando County. Officials expect to see that number grow in the coming year, said Toftegaard.

The warehouse is neat and efficient with sales associates, administration, and those on the production line all in close proximity.

CJ Curtis, 30, has worked for Micro Matic for the past six months. On a recent morning he carefully assembled a variety of stainless steel pieces from start to finish, putting his completed product neatly in a box.

"I assemble the couplers," Curtis said. "It's the thing that goes into the keg and lets the beer come out."

A few tables down is Sarah Phillips, 20, who has worked with the company for a year. Over the whirring sound of drills, she adeptly demonstrates the correct way to assemble a series of copper and black pieces for regulators.

"I graduated from Nature Coast (Technical High School)," she said. "This is my first job."

The company offers beer institutes several times a year to help customers avoid the pitfalls of draft beer — too fizzy, too flat — and make the most of its products.

And in this economic downturn, those products have continued to be popular. The Brewers Association reports the number of American breweries recently reached 1,625, the highest number in 100 years.

Shary Lyssy Marshall can be reached at slmarshall.sptimes@gmail.com.

Orders pour in for Brooksville firm's draft beer gear 09/23/10 [Last modified: Thursday, September 23, 2010 8:58pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Trigaux: Task now is for Water Street Tampa to build an identity

    Business

    Adios, VinikVille! Hello Water Street Tampa.

    An aerial rendering of the $3 billion redevelopment project that Jeff Vinik and Strategic Property Partners plan on 50-plus acres around Amalie Arena.
[Rendering courtesy of Strategic Property Partners]
  2. Unlicensed contractor accused of faking death triggers policy change at Pinellas construction licensing board

    Local Government

    The unlicensed contractor accused of faking his death to avoid angry homeowners has triggered an immediate change in policy at the Pinellas County Construction Licensing Board.

    Last year Glenn and Judith Holland said they paid a contractor thousands of dollars to renovate their future retirement home in Seminole. But when they tried to move in on Dec. 14, they said the home was in shambles and uninhabitable. They sent a text message to contractor Marc Anthony Perez at 12:36 p.m. looking for answers. Fourteen minutes later, they got back this text: "This is Marc's daughter, dad passed away on the 7th of December in a car accident. Sorry." Turns out Perez was still alive. Now the Hollands are suing him in Pinellas-Pasco circuit court. [LARA CERRI   |   Times]
  3. SeaWorld shares drop Monday to 2017 low after disclosure of federal subpoena

    Tourism

    The Orlando parent company of SeaWorld and Busch Gardens theme parks saw its stock drop 3.5 percent Monday to $15.10, its lowest price of this year.

    Killer whales perform at Shamu Stadium at SeaWorld in Orlando in 2011, before public pressure was placed on the theme park company to curtail its orca shows.SeaWorld has since announced an end to the traditional killer whale entertainment  at its theme parks. [AP Photo/Phelan M. Ebenhack]
  4. Rick Scott appoints longtime ally Jimmy Patronis as Florida CFO

    State Roundup
    Rick Scott appoints Jimmy Patronis (background) as CFO. [STEVE BOUSQUET | Tampa Bay Times]
  5. Local gas prices plummet as Fourth of July holiday travel approaches

    Tourism

    TAMPA — Local gas prices are enjoying an unseasonal dip around the $2 mark just in time for the hectic Fourth of July holiday travel weekend.

    The price of regular unleaded gasoline has dropped to $1.99 at a Rally station on Pasadena Ave. South and Gulfport Boulevard South, South Pasadena.
[SCOTT KEELER   |   Times]