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Progress Energy takes on Duke Energy name

Say goodbye to Progress Energy Florida.

Come April 2013, the name of the state's second largest utility officially changes to Duke Energy.

In an announcement Tuesday promoting the company's new logo design, Duke Energy said it would roll out its new look and combined name in all of its units across its six-state service territory in the first and second quarters of 2013.

Progress Energy and Duke Energy merged July 2, drawing nationwide and global attention as the combined company became the largest utility in the United States with 7.1 million customers.

The company's new signature image will reflect the "star" from Progress' logo and the "swoosh" from Duke's. The company said the sky blue, navy and green in the design express the utility's commitment to "sustainability, technology and energy efficiency."

"The logo represents a new beginning for a unified and stronger Duke Energy," said Jim Rogers, chairman, president and chief executive officer. "It also recognizes the rich histories of both Duke Energy and Progress Energy, reflecting the image of a world-class energy company."

Duke, based in Charlotte, N.C., provides electricity in the Carolinas, Ohio, Indiana, Kentucky and Florida.

The company has more than 1.6 million customers in the Sunshine State.

Progress Energy Florida previously operated as Florida Power Corp., until its parent company merged with Carolina Power in 2000 to become Progress Energy.

Duke is retaining the Florida headquarters for the utility in St. Petersburg.

The existing Duke Energy and Progress Energy logos will continue to be used in all regions until the early 2013 rollout dates. To make changes as seamless as possible for customers, a series of communications will be sent to them for two months before the rollout.

Ivan Penn can be reached at ipenn@tampabay.com or (727) 892-2332.

Progress Energy takes on Duke Energy name 09/18/12 [Last modified: Tuesday, September 18, 2012 7:05pm]
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