Sunday, June 24, 2018
Business

Fitlife offers healthy, fresh meal options in Brandon

BRANDON — The mac 'n' cheese has carrots and veggies hidden in the sauce, and the brownies are made with a dried plum base.

There are more than 60 meals prepared and portioned into various sizes made with 39 unique sauces and 13 spice blends.

This is how Fitlife Foods complements healthy lifestyles. Now Fitlife has brought its concept to Brandon.

David Osterweil, a fourth-generation Tampa native, founded the concept in 2011, and the location at 2946 Providence Lakes Blvd., the sixth, is the first to be franchised.

"This is not a diet," Osterweil said. "There is no tofu and sprouts. This is about flavorful food."

Listed on each container is the count for calories, carbohydrates, fat and protein along with the date it is best used by.

All you have to do is grab your favorite breakfast, lunch or dinner out of the giant refrigerator — nothing is frozen — then heat and eat.

Jim Studdiford of Lithia visited one of the Fitlife Foods locations in Tampa trying to eat healthy as part of his workout routine. His wife, Maureen, pointed out that there was a franchise opportunity available and he bought into the concept as the owner.

"When you eat it, it's good food," Studdiford said.

Osterweil said all Fitlife Foods are prepared in a local, centralized kitchen and have a shelf life of five to six days, so many people shop on Sundays and Mondays to stock up for the week.

Small portions contain 160 to 340 calories and cost between $4.95 for some breakfast options and $8.45 for gluten-free selections such as the firecracker shrimp and miso-marinated salmon. Large portions are available for $7.45 to $12.95 with calorie counts ranging from 360 to 700.

"When you limit the salt, butter and oil, it gets really challenging," Osterweil said. "But it's fun for us."

Fitlife's ProjectU is another option for health-conscious consumers who want a support system of planning and coaching to help meet goals from weight loss to energy boosting. Custom programs run for seven or 21 days and start at $22.95 a day.

Tiffany Doyle, the community store leader, was a three-year customer at the original location on S Dale Mabry Highway in Tampa. She said she likes not having to worry about having leftovers or eating frozen food — not to mention, she lost 85 pounds on the program.

Member meal accounts give the option of saving money in the long term via a prepaid discount meal plan. Also, if you return 20 rinsed containers for Fitlife to recycle, you get a free meal. Call (813) 685-5301.

Styling duo emerges with new hair salon

Laura Collins' and Patty Lettieri's clients knew how to find them when the hairstyling business owners decided it was time for a change. The duo formerly owned Studio Red but decided to branch off in favor of a classy salon that had an edge. They spent most of July remodeling the studio at 904 Lithia Pinecrest Road, transforming it into a color specialist hair salon called Rock Your Locks.

Cutting, extending and wrapping regulars' hair through the transition, the duo is ready to invite the community to experience the change. An official opening is planned for Aug. 1.

Women's cuts start at $40, with coloring at $50, and the salon welcomes toddlers through seniors.

"We wanted to bring service back to clients who are not cared for," said Lettieri, a 26-year industry veteran who thinks other boutique and chain hair studios fall short on the pampering.

Call (813) 689-4249 for an appointment.

If you know of something that should be Everybody's Business, email Eric Vician at [email protected]

Comments
Office building demolition at Midtown Tampa site proves tougher than expected

Office building demolition at Midtown Tampa site proves tougher than expected

TAMPA ó Stripped to the girders, the old Bromley office building looked about as substantial as fish bones on a dinner plate.But the 5-story structure proved Sunday it still had a surprising amount of fight left in it.A demolition team had planned to...
Updated: 3 hours ago
President Trumpís trade war threatens the US newspaper industry

President Trumpís trade war threatens the US newspaper industry

STERLING, Ill. - As a longtime editor of small-town newspapers, Jeff Rogers has seen his industry face the collapse of print advertising, the rise of the internet and more. Today, his 18 employees work in a newsroom here that puts out two daily newsp...
Updated: 11 hours ago
Making the case for more drones

Making the case for more drones

BLACKSBURG, Va. - They considered how well everyone slept the night before. They considered the chances a military jet might scream by on a training mission. They considered the farmer in the field.Then they considered some more.After making it throu...
Published: 06/24/18
Tampa Bay workforce development initiative looks to Houston for lessons

Tampa Bay workforce development initiative looks to Houston for lessons

The biggest hospitals in Houston had a problem.To earn a prized institutional certification, they needed more nurses with bachelor of science degrees in nursing.But local colleges were more focused on turning out nurses with two-year degrees who, to ...
Published: 06/22/18
Health care IT company CareSync shuts down, laying off 292

Health care IT company CareSync shuts down, laying off 292

TAMPA ó The days ahead were supposed to be bright.For weeks, the future of health care tech company CareSync had been thrown into question as founder and CEO and founder Travis Bond unexpectedly departed, kicking off multiple rounds of layoffs. But t...
Published: 06/22/18
Coal and gas hold onto their share of electricity production, despite massive push for renewables

Coal and gas hold onto their share of electricity production, despite massive push for renewables

Hereís an intriguing set of facts: Coal produces the same percentage of the worldís electricity as 20 years ago. Oil and gas remain about level, too.Same for nonfossil fuel sources. In other words, the massive push towards renewables over the past co...
Published: 06/22/18
Brink: Why have Floridaís working-age men left the labor market in droves

Brink: Why have Floridaís working-age men left the labor market in droves

A cancer lurks within Floridaís otherwise rosy job numbers, one thatís been called a quiet catastrophe and an intractable time bomb.Too many men between the ages of 25 and 54 have stopped working.Economists call those the prime-age years. Incomes gen...
Published: 06/22/18
Pride divided no more: St. Pete Pride comes back together

Pride divided no more: St. Pete Pride comes back together

ST. PETERSBURG — The 16th annual St. Pete Pride Parade is getting ready to march along the downtown waterfront the second straight year. But many hope to move past the division caused last year when the parade was uprooted from its original hom...
Published: 06/22/18
For sale: A Tampa Bay area elementary school where you can eat tacos and buy wine

For sale: A Tampa Bay area elementary school where you can eat tacos and buy wine

ST. PETERSBURG ó For sale: a 104-year-old elementary school with restaurant and wine shop. It even has a title company where you can close the deal.Less than a year after completing a major renovation of the historic North Ward school, developer Jona...
Published: 06/22/18
Domain Homes: Buyers love them, some others donít

Domain Homes: Buyers love them, some others donít

TAMPA ó When the 2008 financial crash brought down the nationís housing market, hundreds of home builders went out of business. Among them was Sharon McSwain Homes in Atlanta, forced to liquidate in 2009.But just as developers like to develop, builde...
Published: 06/21/18
Updated: 06/22/18