Tuesday, November 20, 2018
Business

Florida newspaper circulation falls

Most Florida newspapers posted a drop in circulation based on the latest industry report released Thursday.

The Tampa Bay Times remains the largest paper in Florida, the report from the Alliance for Audited Media, or AAM, showed.

Joe DeLuca, Tampa publisher and vice president of the Tampa Bay Times, viewed some of the dropoff as temporary.

"The headwinds in the economy this summer and the decline of the coupon craze have had a significant but temporary impact on our overall circulation numbers," he said. "However, we are extremely pleased with the current trends we are seeing throughout Tampa Bay, and we continue to experience strong growth in Hillsborough County."

AAM, formerly called the Audit Bureau of Circulations, has revamped its methodology for calculating circulation in recent years. For example, free, branded editions of newspapers are now included in the overall count. In the latest tweak to count users of websites, tablets and smartphones, newspapers can also count free digital editions toward circulation if they are accessed by users once every 30 days.

The changes have made direct comparisons difficult, as circulation counts can vary widely depending on how many free branded editions a newspaper distributes.

For instance, among Florida papers, the Palm Beach Post suffered the single-largest drop on Sundays, with a 23 percent decline in circulation. But that was due largely to eliminating more than 28,000 branded editions on Sundays.

In a similar vein, the Tampa Tribune was one of just two major Florida dailies to post a higher daily circulation. The increase was driven by distributing about 77,000 free, branded community newspapers to both subscribers and nonsubscribers. That's up about 14,000 papers from a year ago.

The Tribune is also the only major Florida daily to include a free, branded newspaper distributed on Sundays, accounting for more than 50,000 copies, or roughly a fifth of its total Sunday circulation.

The Times' figures include nearly 82,000 copies of tbt*, the company's free daily newspaper, which counts as a branded edition. That's up 718 copies, or less than 1 percent, from a year ago.

Executives with Revolution Capital Group, the California private equity fund that owns the Tribune, could not be reached for comment.

Comments
Tampa Bay ranks No. 9 for package theft around holidays

Tampa Bay ranks No. 9 for package theft around holidays

So-called "porch pirates" steal packages from 26 million Americans during the holidays, a new ranking said.
Updated: 3 hours ago
How to shop local for Black Friday, Small Business Saturday and Cyber Monday

How to shop local for Black Friday, Small Business Saturday and Cyber Monday

It’s retail’s big weekend, from Black Friday through Giving Tuesday. But instead of dealing with crowds and lines at the malls and big box stores, support local and small businesses.
Updated: 3 hours ago
Martha Stewart's first ride on Uber was 'a mess inside and out'

Martha Stewart's first ride on Uber was 'a mess inside and out'

Martha Stewart took to Instagram to document her miserable ride, including a picture that showed debris on the floor and two water bottles.
Updated: 3 hours ago
Love that new car smell? Ford just figured out how to get rid of it

Love that new car smell? Ford just figured out how to get rid of it

The company recently filed a patent for technology that would allow autonomous vehicles to bake the smell out of themselves.
Updated: 4 hours ago
Here's why the holiday shopping season is so important for Florida's small retailers

Here's why the holiday shopping season is so important for Florida's small retailers

Beyond Black Friday, the holiday season can make or break some independent retailers.
Updated: 4 hours ago
After 32 years in St. Petersburg, Texas Cattle Company steak house has closed

After 32 years in St. Petersburg, Texas Cattle Company steak house has closed

Sales at Texas Cattle Company on 34th Street N in St. Petersburg had been declining for a 10 years as dozens of new restaurants sprang up in the city.
Updated: 7 hours ago
TV’s ‘Billion-Dollar Man’ started by opening up a can of sales success

TV’s ‘Billion-Dollar Man’ started by opening up a can of sales success

Bob Circosta grew into an HSN pioneer because of a ‘crazy’ request to sell a simple appliance.
Updated: 11 hours ago
Controversial apartment project near Brooksville gets pulled for now

Controversial apartment project near Brooksville gets pulled for now

Flooding and highway access were among the concerns.
Published: 11/20/18
IRS: Tarpon Springs couple used 'sham' companies to keep from paying $8.8 million in taxes

IRS: Tarpon Springs couple used 'sham' companies to keep from paying $8.8 million in taxes

The federal government accuses William and Regina Planes of Tarpon Springs of creating "alter egos'' and "sham trusts'' to keep the IRS from collecting more than $8.8 million in taxes they owed.
Updated: 8 hours ago
Make-A-Wish builds Pinellas special needs teen a custom playhouse

Make-A-Wish builds Pinellas special needs teen a custom playhouse

Make-A-Wish Southern Florida surprised a Pinellas County teen with a custom backyard play set specifically designed for his needs.
Updated: 11 hours ago