Florida is second in the nation in the number of new and used Tesla Model S cars on the roads, according to a report by Edmunds.com, a consumer car research firm.
Out of all 1,600 Tesla Model S used electric cars in the country, there are more owners in Florida than in any state except California.
Tesla, the luxury electric car company, sells its Model S new for $60,000 to more than $100,000. The Tesla website lists the cheapest used one in Florida at $65,700. The company has two showrooms in the Tampa Bay region — one off U.S. Highway 301 in Tampa and another at the Mall at University Town Center in Sarasota.
Billionaire Elon Musk is a Tesla cofounder. He also cofounded PayPal and is the founder of SpaceX.
The pre-owned market is new to Tesla, but presents an opportunity for the company to reach a new demographic of customers.
About a quarter of new Model S buyers earn less than $100,000 a year, according to Edmunds.com data. That number rises to 36 percent when including buyers of used models. Used Tesla buyers also skew younger than new car buyers.
"The used Model S data proves that with a more attainable price tag, there is demand for the vehicle from a more diverse customer set," Jessica Caldwell, Edmunds.com director of industry analysis, said in a statement. "A wide-ranging buyer base is essential for a brand like Tesla that hopes to grow with mainstream shoppers. These findings offer encouragement for Tesla as it prepares to make its biggest move into the mass market with the upcoming Model 3."
Edmunds.com examined registration data of all 1,600 Tesla Model S cars that have ever been sold in the pre-owned market in the U.S. New car sales information was not available.
About 30 percent of the nation's used Tesla Model S cars are in California, while just over 11 percent are in Florida. About 45 percent of the nation's sales of new Teslas are in California; 7.3 percent are in Florida.
Contact Justine Griffin at [email protected] Follow @SunBizGriffin.