Make us your home page
Instagram

Furnishings store leaving St. Petersburg's BayWalk for Old Northeast location

Amy Bromley, owner of Being, a home furnishings store in BayWalk, is moving her business to 1575 Fourth St. N on March 1. Bromley says her client base and the opportunity the Old Northeast location offers, not BayWalk’s problems, are the reason for her move.

SCOTT KEELER | Times

Amy Bromley, owner of Being, a home furnishings store in BayWalk, is moving her business to 1575 Fourth St. N on March 1. Bromley says her client base and the opportunity the Old Northeast location offers, not BayWalk’s problems, are the reason for her move.

ST. PETERSBURG

Being, the eclectic home furnishings store that has called BayWalk home for seven years, is moving to the Old Northeast neighborhood March 1.

Owner Amy Bromley, who is not renewing her lease at BayWalk, said the reason for the move wasn't so much about the shopping complex's rough times, but rather her own aspirations to grow her interior design consulting business. But she did say that she anticipates more foot traffic in the new space, in a historic art deco building in the Fourth Street Garden District.

"We were happy to be part of BayWalk," said Bromley, who was raised in Atlanta. "But I think we are doing the right thing for our store."

Bromley opens shop at 1575 Fourth St. N, which sits across from Bob Lee's Tire Co. Built in 1939, the building housed the Brown Nash automobile dealership until 1974. In 2006, the property was home to the Corner Antique Mall. That year, local developer Jay Miller of J Square Developers bought the property from the Brown family.

When Miller's rehabilitation was completed last year, he won a commercial restoration award from the not-for-profit St. Pete Preservation Inc. He brought back architectural details like sleek black Vitrolite tiles on the facade that had been painted over.

Since the original structure was warehouse-sized, Miller tore down a third of the building from the rear and added more parking spaces. One retail space remains available there, Miller said.

In the new space, Bromley will not only bring over her chic displays of frames, candles, rugs, bed linens and furniture, but also carve out a space for a design library to use with clients during design consultations, she said.

Bromley said the Old Northeast neighborhood is home to much of her client base. With her departure, the art and accessory store Shapiro's becomes the only home decor vendor at BayWalk.

In the past months, several high profile clients, including clothing retailer Ann Taylor, have abandoned the embattled shopping center, which launched in 2000 as a symbol of downtown St. Petersburg's economic rebirth.

In November, STP Redevelopment stopped making mortgage payments. The firm's owner, Fred Bullard, then sued the lender before a judge signed off on a foreclosure and appointed an interim property manager. Since then, the court removed the property manager, Howard Rosenthal, from that role after his arrest on charges he embezzled nearly $171,000 from a previous employer. A public auction is set for Feb. 13.

Bromley said her seven years at BayWalk allowed her to build a loyal client base, even as she cut back staff amid a dwindling economy. She began with 15 employees; they now number 10.

While she begins a new chapter in her own business, Bromley holds out hope for the shopping center's future.

"I really think that BayWalk is going to rise again," she said.

Luis Perez can be reached at Lperez@sptimes.com or (727) 892-2271.

Furnishings store leaving St. Petersburg's BayWalk for Old Northeast location 01/27/09 [Last modified: Tuesday, January 27, 2009 4:22pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Report slams Pinellas construction licensing agency and leaders

    Local Government

    LARGO — The Pinellas County Construction Licensing Board mismanaged its finances, lacked accountability and disregarded its own rules, according to a scathing report released Wednesday by the county's inspector general.

    Rodney Fischer, the executive director of the Pinellas County Construction Licensing Board, resigned in January.  [SCOTT KEELER   |   Times]
  2. A meatless burger that tastes like meat? Ciccio Restaurants will serve the Impossible Burger.

    Food & Dining

    TAMPA — The most red-hot hamburger in the nation right now contains no meat.

    Ciccio executive chef Luis Flores prepares an Impossible Burger Wednesday at the Epicurean Hotel Food Theatre in Tampa.
  3. Construction starts on USF medical school, the first piece of Tampa's Water Street project

    Health

    TAMPA — Dozens of workers in hard hats and boots were busy at work at the corner of South Meridian Avenue and Channelside Drive Wednesday morning, signaling the start of construction on the University of South Florida's new Morsani College of Medicine and Heart Institute.

    Construction is underway for the new Morsani College of Medicine and USF Health Heart Institute in downtown Tampa. This view is from atop Amalie Arena, where local officials gathered Wednesday to celebrate the first piece of what will be the new Water Street District. The USF building is expected to open in late 2019. [ALESSANDRA DA PRA  |   Times]
  4. Tampa Bay among top 25 metro areas with fastest growing economies

    Economic Development

    Tampa Bay had the 24th fastest growing economy among 382 metro areas in the country for 2016. According to an analysis by the U.S. Bureau of Economic Analysis, Tampa Bay's gross domestic product, or GDP, increased 4.2 percent from 2015 to 2016 to hit $126.2 billion.

    Tampa Bay had the 24th fastest growing economy in the country for 2016. Rentals were one of the areas that contributed to Tampa Bay's GDP growth. Pictured is attorney David Eaton in front of his rental home. 
[SCOTT KEELER | Times]
  5. Tampa Bay cools down to more moderate home price increases

    Real Estate

    The increase in home prices throughout much of the Tampa Bay area is definitely slowing from the torrid rate a year ago.

    This home close to Bayshore Boulevard in Tampa sold for $3.055 million in August, making it Hillsborough County's top sale of the month. [Courtesy of Bredt Cobitz]