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Glazers leverage top asset Manchester United in branding deal with New Era

While the Glazer family that owns the Tampa Bay Buccaneers franchise is happy to see the Bucs win their first home game Sunday in more than a year, the Glazers are positively cheering the financial success of their far more lucrative sports asset: the Manchester United soccer team.

Manchester United, a publicly traded franchise controlled by the Glazers, is valued by the stock market at just under $3 billion. That's roughly twice what the Bucs are worth, according to annual Forbes estimates of NFL teams.

To further leverage the "ManU" brand, the team on Monday announced a multiyear partnership with international lifestyle brand company New Era to produce dual-branded leisure head wear — from caps, visors and hats to bobble hats and beanies — aimed at what Manchester United says is its 659 million global followers. New Era is best known for being the on-field cap for Major League Baseball.

New Era is a 90-year family-owned business based in Buffalo, N.Y., not far from the Glazer family's own business origins in Rochester.

Glazers leverage top asset Manchester United in branding deal with New Era 10/12/15 [Last modified: Monday, October 12, 2015 5:58pm]
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