Make us your home page
Instagram

Goodbye Fortunatos, Crowley's; hello artisanal pizza and millennials

ST. PETERSBURG — The facades of some of the last stalwarts of the 200 block on Central Avenue are papered and boarded as new owners continue to redevelop the area.

Josh Cameron, owner of the Oyster Bar, which he bought and relaunched in 2013, bought Fortunato's Italian Market two years ago and Lucky Dill earlier this year. Josh Connell, owner of Five Bucks Drinkery, bought Crowley's earlier this year.

Fortunato's is currently closed for renovations and will reopen as the Crafty Squirrel by December — a high-volume tap house that serves artisanal pizza.

Cameron said he saw an opportunity to better use the space at Fortunato's as more college students, millennials and young professionals frequent the block nightly.

"You hear all the old stories of what St. Pete used to be," he said. "That no one would frequent downtown. Every business on Central Avenue has received a facelift. It's not rundown anymore. . . . We want to cater to a slightly younger audience to capture and complement the block."

Everything will be cooked in the 900-degree pizza ovens and Cameron hopes to install more than 40 televisions and offer craft beer.

But the lunch crowd won't be forgotten, he said, and customers can call ahead or order online to pick up food from a bar that will open onto Central.

"Rent prices are going up and to run a quick-service restaurant on this street is getting harder and harder," said Oyster Bar manager Karen Sexton. "A lot of people downtown have concern about losing Fortunato's. Their choices for less expensive food are reducing, but for the lunch crowd he's definitely trying to keep prices down."

Cameron said he doesn't have immediate plans to make changes at Lucky Dill, but hopes to begin by this time next year. He said he envisions a local brewery coming to the block.

Connell, who bought Crowley's about three months ago, said he isn't in a rush to open a new bar in its place.

"Once you open it, you don't get to do it again," he said.

The new bar will have a larger liquor selection than Five Bucks, he said, but will still be affordable. He's currently making notes on what's already been done in St. Petersburg so he can do something different.

"I don't like stuffy bars, so I'm not going to open a bar to sit around and have educated conversations to have deep thoughts."

Connell said he immediately saw the value of owning a second spot on the block.

"Man from 2008 to now, this is a whole 'nother world," he said. "Downtown St. Pete has made such an evolution of change. The crowd was different, the volume of people was different. I'm a bar guy, so I'm glad to see we have more good bars. It's becoming like what you see in other cities. St. Pete has the cool stuff that other big cities have."

The original business plan written for Five Bucks is irrelevant today, he said. In 2008, it struggled to seat 10 people for lunch. In August, it did a cover lunch for 108.

"We could've never forecasted if we looked into a crystal ball how much business we're doing," Connell said.

Aside from hiring more staff to keep up with volume and learning how to run a bigger business, hiring a "CFO- type individual," Connell said the principles of running a successful business don't change, despite what the block has seen.

"The adaptation has been how do we do this faster," he said. "I don't have to deal with different demographics differently. You serve amazing food at a really good deal and you do it really fast and you do it really friendly, then it doesn't matter if you're a senior citizen or a millennial or black or white or blue or green, then you don't have to adapt. You do what you do."

Recent years have witnessed changes to the block. In 2015, Caddy's replaced Central Avenue Sports Bar, which was once Calypso Rum Bar and Island Grill. Before that, it was the Garden, a restaurant that occasionally hosted Duke Ellington's trombonist.

In 2013, Del Mar Gastro Lounge moved in and three years earlier Mandarin Hide. In 1988, Mastry's, a bar established in the 1930s, moved in from one block over. The block is home to the city's oldest hotel, the Detroit, which once housed guests such as Babe Ruth and Eleanor Roosevelt. In 2010, the building's owners fought the city from giving it a historic status.

Tony Amico, who owns a large portion of the block, said the block is one that has even more potential for development.

"The block has kind of been the entertainment block of St. Petersburg for 20 years," he said. "The city doesn't want the block to change. They want to keep the building historical, at the expense to us property owners."

Amico has a proposal for a new structure on the block and said the building has the potential for the highest structure and density.

"It's hard when you bought something 17 or 20 years ago and you bought it with the expectancy that the city had the block zoned for redevelopment," he said. "The group of us invested in that real estate when no one really wanted it. This city block was instrumental in bringing this city back to life."

Goodbye Fortunatos, Crowley's; hello artisanal pizza and millennials 09/06/17 [Last modified: Wednesday, September 6, 2017 3:27pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. 'Toxic' times: How repeal of Florida's tax on services reverberates, 30 years later

    State Roundup

    TALLAHASSEE — Long before Hurricane Irma attacked Florida, the state faced a troubled fiscal future that the storm will only make worse.

    Robertson says the tax debate is now “toxic.”
  2. Fewer Tampa Bay homeowners are underwater on their mortgages

    Real Estate

    The percentage of Tampa Bay homeowners underwater on their mortgages continues to drop. In the second quarter of this year, 10.2 percent of borrowers had negative equity compared to nearly 15 percent in the same period a year ago, CoreLogic reported Thursday. Nationally, 5.4 percent of all mortgaged homes were …

    The percentage of Tampa Bay homeowners underwater on their mortgages  continues to drop. [Times file photo]
  3. 'What Happened'? Clinton memoir sold 300,000 copies in first week

    Blogs

    Despite being met with decidedly mixed reviews, What Happened, Hillary Clinton's new memoir about the 2016 presidential campaign, sold a whopping 300,000 copies in its first week.

    The new memoir by former presidential candidate Hillary Clinton sold 300,000 copies in its first week.
  4. After Irma topples tree, home sale may be gone with the wind

    Real Estate

    ST. PETERSBURG — To house hunters searching online, the home for sale in St. Petersburg's Shore Acres neighborhood couldn't have looked more appealing — fully renovated and shaded by the leafy canopy of a magnificent ficus benjamini tree.

    Hurricane Irma's winds recently blew over a large ficus tree, left, in the yard of a home at 3601Alabama Ave NE, right, in Shore Acres which is owned by Brett Schroder who is trying to sell the house.
[SCOTT KEELER   |   Times]

  5. Unemployment claims double in Florida after Hurricane Irma

    Business

    The number of Americans seeking unemployment benefits dropped by 23,000 last week to 259,000 as the economic impact of Hurricane Harvey began to fade.

    Homes destroyed by Hurricane Irma on Big Pine Key last week. Hurricane Irma continued to have an impact on the job market in Florida, where unemployment claims more than doubled from the previous week.
[The New York Times file photo]