Make us your home page
Everybody's Business

Hair salon, marketing firm offer expertise

RIVERVIEW — There's more to one of Riverview's newest hair salons than just styling hair.

Fayola Caines, who opened Salon Dikeledi in August, said her approach to hair care encompasses the entire body.

"Our slogan is, 'We embrace the total you,' " Caines said. "We're a hair salon, but we also retail nutritional supplements. You know, you can have the flyest hairdo but that's not all there is to looking good."

Caines said she's looking to hire a nail technician to offer manicures. She's studying for her master's degree in mental health counseling, and may even incorporate the training into her salon.

But hair will always be at the core of the salon's business, she said.

Caines trained at the Paul Mitchell Hair Academy, and even studied with Mitchell's son Angus. She's training the two other stylists in her salon to employ the Paul Mitchell techniques.

She worked at several local salons before she opened her own business.

Salon Dikeledi (the name is a Nigerian word for prosperity) so far has attracted a largely African- American clientele. Caines said she has worked with salons in African-American neighborhoods, and learned some of the business practices she plans to avoid.

"I think there is a shortage of upscale hair salons for African-Americans that emphasize customer service," she said. "You come in here, and it's a relaxing environment. It feels like a lounge. There's music playing and you can have a glass of wine."

Besides hair styling and health aids, Salon Dikeledi offers a full line of Paul Mitchell hair care products, and is one of the few local salons to offer the Paul Mitchell Awapuhi Kera Tri-PlexTreatment.

Salon Dikeledi is at 7441 U.S. 301, near Riverview Drive in the Riverview Center. It's open 9:30 a.m. until 6:30 p.m. Tuesday through Saturday, and Sunday and Monday by appointment. (813) 672-9183 or

Web-savvy marketer opens business

Michael Whitehead was running a successful marketing company in North Carolina when he noticed an unusual phenomenon.

While he was encountering resistance to the idea of internet-based marketing strategies back home, he started getting calls from companies in Florida.

"They were eager to learn more about it," Whitehead said. "They were looking for someone to show them how to do it."

So in August, Whitehead left North Carolina and moved to Brandon to start his new company, Buccaneer Marketing, out of his home.

Whitehead said Buccaneer Marketing has already gained a solid and growing clientele. One of the ways he has built his business is to offer a two-hour consultation, after which he prepares a basic marketing strategy that he gives to his clients free of charge.

Companies can benefit immediately from the free recommendations, and, of course, he hopes they will hire Buccaneer Marketing to implement the aspects of the plan that require more experience and expertise.

Another service he plans to introduce is a series of videos that smaller companies can subscribe to. The videos will give them enough expertise to start a web-based marketing plan of their own. For information, go to or call (813) 648-4768.

If you know of something that should be in Everybody's Business, please contact Marty Clear at

Hair salon, marketing firm offer expertise 12/09/10 [Last modified: Thursday, December 9, 2010 3:30am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Airbag maker Takata bankruptcy filing expected in Japan, U.S.


    DETROIT — Japanese airbag maker Takata Corp. has filed for bankruptcy protection in Tokyo and the U.S., overwhelmed by lawsuits and recall costs related to its production of faulty air bag inflators.

  2. Federal agencies demand records from SeaWorld theme park


    ORLANDO — Two federal agencies are reportedly demanding financial records from SeaWorld.

    Killer whales Ikaika and Corky participate in behaviors commonly done in the wild during SeaWorld's Killer Whale educational presentation in this photo from Jan. 9. SeaWorld has been subpoenaed by two federal agencies for comments that executives and the company made in August 2014 about the impact from the "Blackfish" documentary. 
[Nelvin C. Cepeda/San Diego Union-Tribune/TNS]
  3. Legalized medical marijuana signed into law by Rick Scott

    State Roundup

    TALLAHASSEE — Gov. Rick Scott on Friday signed into law a broader medical marijuana system for the state, following through on a promise he made earlier this month.

    Gov. Rick Scott signed legislation on Friday that legalizes medical marijuana in Florida.
  4. Line of moms welcome Once Upon A Child to Carrollwood


    CARROLLWOOD — Strollers of all shapes and sizes are lined up in front of the store, and inside, there are racks of children's clothing in every color of the rainbow.

    At Once Upon A Child, you often as many baby strollers outside as you find baby furniture and accessories. It recently opened this location in Carrollwood. Photo by Danielle Hauser
  5. Pastries N Chaat brings North India cuisine to North Tampa


    TAMPA — Pastries N Chaat, a new restaurant offering Indian street food, opened this week near the University of South Florida.

    The menu at Pastries N Chaat includes a large variety of Biriyani, an entree owners say is beloved by millions. Photo courtesy of Pastries N Chaat.