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Everybody's Business

Hair salon, marketing firm offer expertise

RIVERVIEW — There's more to one of Riverview's newest hair salons than just styling hair.

Fayola Caines, who opened Salon Dikeledi in August, said her approach to hair care encompasses the entire body.

"Our slogan is, 'We embrace the total you,' " Caines said. "We're a hair salon, but we also retail nutritional supplements. You know, you can have the flyest hairdo but that's not all there is to looking good."

Caines said she's looking to hire a nail technician to offer manicures. She's studying for her master's degree in mental health counseling, and may even incorporate the training into her salon.

But hair will always be at the core of the salon's business, she said.

Caines trained at the Paul Mitchell Hair Academy, and even studied with Mitchell's son Angus. She's training the two other stylists in her salon to employ the Paul Mitchell techniques.

She worked at several local salons before she opened her own business.

Salon Dikeledi (the name is a Nigerian word for prosperity) so far has attracted a largely African- American clientele. Caines said she has worked with salons in African-American neighborhoods, and learned some of the business practices she plans to avoid.

"I think there is a shortage of upscale hair salons for African-Americans that emphasize customer service," she said. "You come in here, and it's a relaxing environment. It feels like a lounge. There's music playing and you can have a glass of wine."

Besides hair styling and health aids, Salon Dikeledi offers a full line of Paul Mitchell hair care products, and is one of the few local salons to offer the Paul Mitchell Awapuhi Kera Tri-PlexTreatment.

Salon Dikeledi is at 7441 U.S. 301, near Riverview Drive in the Riverview Center. It's open 9:30 a.m. until 6:30 p.m. Tuesday through Saturday, and Sunday and Monday by appointment. (813) 672-9183 or

Web-savvy marketer opens business

Michael Whitehead was running a successful marketing company in North Carolina when he noticed an unusual phenomenon.

While he was encountering resistance to the idea of internet-based marketing strategies back home, he started getting calls from companies in Florida.

"They were eager to learn more about it," Whitehead said. "They were looking for someone to show them how to do it."

So in August, Whitehead left North Carolina and moved to Brandon to start his new company, Buccaneer Marketing, out of his home.

Whitehead said Buccaneer Marketing has already gained a solid and growing clientele. One of the ways he has built his business is to offer a two-hour consultation, after which he prepares a basic marketing strategy that he gives to his clients free of charge.

Companies can benefit immediately from the free recommendations, and, of course, he hopes they will hire Buccaneer Marketing to implement the aspects of the plan that require more experience and expertise.

Another service he plans to introduce is a series of videos that smaller companies can subscribe to. The videos will give them enough expertise to start a web-based marketing plan of their own. For information, go to or call (813) 648-4768.

If you know of something that should be in Everybody's Business, please contact Marty Clear at

Hair salon, marketing firm offer expertise 12/09/10 [Last modified: Thursday, December 9, 2010 3:30am]
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