Make us your home page
Instagram

His job: Taking Microsoft to the top on the Internet

When Ray Ozzie, the creator of Lotus Notes, was hired by Bill Gates to be Microsoft Corp.'s chief technical officer five years ago, he warned his new colleagues that the software giant needed to adapt to the Internet — or else.

But the company that brought personal computing to the masses in the 1980s and '90s has gone hitless in recent years, and last month it was surpassed by longtime rival Apple Inc. as the world's biggest technology company in stock market value.

With no competitive smart phone or tablet computer — and with its Bing search engine slow to gain traction — Microsoft has struggled to keep pace with surging rivals Apple and Google. The company also recently announced the departure of two veteran executives who led efforts to develop its forthcoming smart phones.

During an interview in Rancho Palos Verdes, Calif., Ozzie, who inherited the title of chief software architect from Gates four years ago, talked about the progress of his early challenge to his colleagues, whether the PC is dead, and Microsoft's rivalry with Google.

With smart phones, tablets and now televisions, the desktop PC seems as if it's going to be a small part of the way people use computers. Is the era of the PC over?

I agreed until you said a "small part" — the PC is a part, but it's a growing part. PCs are becoming less expensive and easier to use. Whereas once people might have bought a PC for one room in the household, we have families buying a four-pack of netbooks to share with their kids.

Yes, there's a pad-form factor, and a phone-form factor, and yes, the TV will become more intelligent. But really, it's not a shift from the PC to these other things; rather, there's an increase in the number of screens we connect with.

We believe the PC is still strong, but we think the opportunity is even greater because now we can deliver services across these various devices.

When you started at Microsoft, you wrote a famous memo warning Microsoft that it had better get hip to the Internet. Has Microsoft been able to transition to an online company?

We have come a long way in the last five years. The most concrete example that I'm excited about is Office 2010.

Hundreds of people have been working on it for the last few years in order to transform Office into a form that is much more appropriate for the connected world that we all live and work in today.

The vast majority of what people do with Microsoft Office is to create documents, spreadsheets and presentations. In the past, sharing them was more or less an exercise left to the reader. But now, because the Internet brings us all together, Office much more naturally connects with that environment.

For example, with a single key press, you can project your presentation not just into the room but out onto the Internet so that other participants in the meeting can see it from afar.

You've said that Microsoft has had to refocus its business about every five years. In the early days, it was evolving from a text-based operating system to Windows, and lately it's been moving Office and other products online. What will Microsoft have to adapt to next?

The big question now is: How is business and life going to change when everything is connected? And what are the services that will be able to take advantage of that?

Take the example of the car: What does driving look like when you can connect your car to the Internet? These services will understand where you are, where you're going, where everyone else is going, even what games you're playing with people in other cars (laughs).

And that'll extend to every part of our lives. Entire business processes are being transformed because we have so many sensors out there now picking up so much data.

Because of that, there can be a direct connection between the people who run businesses and the actual customers and consumers.

In the Microsoft vs. Google rivalry, the conventional wisdom is that Google is more agile and adaptable, whereas Microsoft is slow to react. How do you feel Microsoft is doing against Google in the battle of perceptions?

The reputations of companies obviously change over time. Microsoft was the scrappy upstart disrupter in its early days, and IBM was the incumbent to be disrupted.

Being a larger and more successful company now, we tend to pursue very broad-based opportunities that take the customers we have and give them more value. We tend not to be the one who will be the little startup who will pioneer new things.

Google started out as a scrappy upstart, and now it's getting large, too, as a function of its success, and it'll go through its own phases.

More online businesses are harvesting information about consumers and using it to turn around and sell products to them. Do people have reason to be concerned?

We're in the very early days of Internet services and connected devices. I and many in the industry don't have any clue as to what things will look like from a privacy perspective 10 years from now — what regulations will be in place or should be in place.

I don't want to cause people to be paranoid, but there are no boundaries right now that can help to inform companies about where they should stop. And there's nothing to help consumers understand where the boundary is, either.

We want to be very genuine that when we take Windows and Office and make them live, we want to maintain the privacy proposition we've built over the years with users of our software.

His job: Taking Microsoft to the top on the Internet 06/06/10 [Last modified: Friday, June 4, 2010 9:38pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. City Council approves $5 million for Clearwater Marine Aquarium expansion

    Briefs

    CLEARWATER — The City Council on Thursday approved contributing $5 million to the Clearwater Marine Aquarium for its massive expansion project.

    Clearwater has agreed to contributed $5 million to the Clearwater Marine Aquarium 
's $66 million expansion project.. [ Clearwater Marine Aquarium] 


  2. Trigaux: Florida, Tampa Bay lagging in growth of their startups

    Economic Development

    The annual assessment of how entrepreneurs are doing across the country is out from the Kauffman Foundation — among the best watchers of the nation's startup scene. How do Florida and Tampa Bay fare?

    Lured by financial incentives, startup GeniusCentral relocated from Manatee County in 2015 to St. Petersburg, promising to creatye 40 new jobs. It took downtown space in an appropriately creative workpace for entrepreneurs. It did not last there, later moving back to less expensive space in Manatee. A new Kauffman Index report on entrepreneurship found that Florida is a good place to launch startups but a tougher place to grow them.
[SCOTT KEELER    |      TIMES]
  3. Pleasant dreams: sleep travel site gives high marks to Tampa airport

    Airlines

    TAMPA — Traveling might be considered closer to a nightmare than a dream for many. But that might be different for those who travel through Tampa International Airport. It was ranked the No. 3 overall best airport in North America by Sleeping in Airports, a travel site that tracks the best airports to catch some …

    Tampa International Airport was ranked as the No. 3 best overall airport by travel site Sleeping in Airports. | [Times file photo]
  4. Google parent leads $1B Lyft investment, deepening Uber rift

    Business

    SAN FRANCISCO — Google's parent company is throwing its financial support behind ride-hailing service Lyft, deepening its rift with market leader Uber.

    This  file photo shows a smartphone displaying the Lyft app.Google's parent company, Alphabet Inc., is throwing its financial support behind ride-hailing service Lyft, deepening its rift with market leader Uber. [Associated Press, 2016]
  5. ReliaQuest opens storefront in mock city of JA Biztown

    Economic Development

    TAMPA — ReliaQuest, a Tampa-based cybersecurity company, opened a "storefront" Wednesday at JA Biztown. The storefront is part of a mock city where students learn economic concepts and run businesses. About 20 real-life Tampa Bay companies sponsor storefronts that local students get to run for a day as part of a …

    ReliaQuest, a Tampa-based cybersecurity company, opened a "storefront" Wednesday at JA Biztown, a mock city where students learn to run businesses. | [MALENA CAROLLO, Times]