For Hough, philanthropy is good business
For longtime St. Petersburg business executive William R. Hough, charitable giving is good business. His municipal bond firm, William R. Hough & Co., which merged into RBC Wealth Management in 2004, supported many causes, and doing so meant positive exposure for the business. It also was excellent advertising, Hough said at the YMCA of Greater St. Petersburg's annual "Businesses Building a Better Community" luncheon at the St. Petersburg Yacht Club on Thursday. Hough and Hazel, his wife of 60 years, have made substantial donations, focusing on education and the arts. Beneficiaries include the University of Florida, the Museum of Fine Arts St. Petersburg, the Salvador Dalí Museum, the Canterbury School of Florida, Eckerd College, All Children's Hospital, the Palladium Theater at St. Petersburg College, American Stage Theater Co., WEDU-TV and the Asolo Theatre. "We've had a good run," Hough said, encouraging business leaders to give. "Even if you don't make profits," he said wryly, "give a little back."