RIVERVIEW — Pole dancing invariably leads some to jump to conclusions, but Sarah Murray wants you to know she "doesn't work in the field."
"As a technically trained dancer of over 15 years and a USF Master of Performing Arts graduate, when I tell people I teach pole dance, they still assume I am or was an exotic dancer," she saidd. "On the contrary, I am just your average girl who fell in love with the challenge and artistry pole provided to me.
"My goal is to share my strength with other women in hopes they fall in love too."
It was just a couple of years ago that Murray opened her first pole dance fitness studio in St. Petersburg. She was relying on word-of-mouth to build her business, so she figured it would take a while.
But Impulse Studios Pole Dancing & Exotic Fitness took off almost immediately, and it's been growing ever since. Last year, she received Best of the Bay recognition from Creative Loafing.
Now, Murray is getting ready to open a second studio in Winthrop Town Centre.
Pole dancing fitness classes have been popular in California for about 10 years, Murray said, but Floridians have just started catching onto the trend.
"It takes a lot of skill," she said. "We always hear women saying, 'Wow, this is harder than it looks.' That just gives them a sense of accomplishment when they finally get it because they know how hard they worked to get there."
At first Impulse Studios will offer only women's classes. Murray said the classes draw a wide variety of women: empty nesters, young professionals, students, military and mothers (her mother takes classes on Saturday).
Men's classes and co-ed classes will probably come later, she said.
Pole dancing is considered strength training, as opposed to the cardiovascular training that is the focus of most women's fitness classes, Murray said. But because it demands creativity, it doesn't have the drudgery of weightlifting or other kinds of strength training.
The new studio will open within the next two weeks at 6037 Winthrop Commerce Avenue, on the second floor of the development's medical building.
At first, Impulse will offer introductory classes on Saturday mornings. The fee is $25 for a one-time 90-minute introductory class or you can purchase a four-pack of 60-minute classes for $100.
Call (813) 325-1990 or visit impulsepoledance.com.
Shredding business comes to Apollo Beach: When you want to rip it up, Sean Fredricks is the man to call.
Fredricks, who recently relocated to Apollo Beach from New York City, opened Legal Shred in February. He has a 24-foor truck, equipped with a heavy-duty shredder, that will come to your business and securely shred old documents.
A lot of businesses are required by law to shred their paperwork, he said, and Legal Shred provides certificates to prove that documents have been shredded in compliance with the law.
But there are other advantages to using a professional shredding service, Fredricks said. Legal Shred's machine can shred paper to virtually any size, so it's certain to be unreadable. And because the machine can handle huge volumes of paper, and even large documents in three-ring binders, it's usually faster and often less expensive than paying an employee to feed papers through a small office shredder.
Fredricks also points out that offices commonly assign paper-shredding duties to the employees who earn the least. Identity theft becomes a possibility because those employees are likely to need money and to feel less loyalty to an employer.
Legal Shred can usually be at your office within 24 hours, and can also set up a schedule of regular pickups for business that need to shred a lot of documents.
Call (813) 445-7301 or go to legalshred.com.
If you know of something that should be in Everybody's Business, contact Marty Clear at email@example.com.