Photo-sharing service Instagram announced Friday that Thanksgiving was its busiest day yet, with users sharing images of their family meals at such a rapid clip that more than 10 million photos related to Turkey Day were posted.
Pictures were uploaded at such a furious pace that Instagram surpassed 200 photos a second for a period of several hours in the middle of the day on the West Coast.
"Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far," the company said in a blog post.
Instagram, which was purchased by Facebook for $1 billion, previously said Hurricane Sandy, which hit the East Coast last month, was its busiest photo-sharing event.
But the numbers for the devastating storm paled in comparison with the Thanksgiving results Instagram shared Friday. Chief executive officer and co-founder Kevin Systrom said users uploaded 800,000 pictures with the hashtag .Sandy, with peak uploads reaching about 10 pictures a second, numbers that were trounced Thursday.
In a talk hosted by tech blog GigaOM on Nov. 5, Systrom said the faster rate at which Instagram is receiving photos will probably lead the company into some "big data" techniques to analyze them all.
"How do we mine all these photos?" Systrom asked the crowd, later answering, "We're going to need to be a big data company."