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Kirstie's Alley's company in Clearwater may want to sell you life insurance

CLEARWATER — Would you buy life insurance from Kirstie Alley?

Weird question, we know. The television and movie actor providing for one's family after death may seem a bit … strange.

But quietly tucked in the federal trademark books are hints at Alley's first foray into insurance. Perhaps even stranger is its connection to her diet and weight-loss program.

In 2009, Alley's Clearwater-based company registered the trademark for Organic Liaison, a line of supplements, sleep aids, muscle relaxers and colon cleansers.

The company seemed an understandable next step for Alley, 61, once the butt of gossip magazine weight jokes. She had recently left as spokeswoman for weight-loss conglomerate Jenny Craig.

But on that same day, Organic Liaison also registered a much less predictable trademark: Organic Liaison Life Insurance Solutions.

Included was a prototype for the company's colorful website, estimating pay-out benefits for a $400 monthly premium and offering "investment performance" alongside "Kirstie's Video Thoughts."

Why Alley or her company felt death benefits would mix with diet plans is uncertain. Neither Organic Liaison's CEO, Peggy Crawford, nor Alley's manager in Beverly Hills, Donovan Daughtry, would say what spurred the idea.

They also didn't agree on the trademark's status. Daughtry said offering life insurance was "still being considered by the company" and said the trademark would preserve their rights if they wished to pursue the business. But Crawford said the application was abandoned "quite some time ago" because "it was just not something I wanted to do." Alley, she added, was not involved.

So why is Alley's name in the trademark logo and why is the business' management based out of Alley's $1.5 million mansion on Clearwater Harbor?

Florida business records show Alley as manager, president or director of Organic Liaison and its management and life insurance branches. In an interview with, Crawford said Alley was "intimately involved" in all aspects of Organic Liaison.

Alley's name is affiliated with a half-dozen separate trademarks, including for her canceled reality show, Kirstie Alley's Big Life, and a 62-calorie dish called "Kirstie Alley's Green Soup." Both have since been abandoned.

Her most successful venture seems to have been Organic Liaison. The highlight of the line is "Rescue Me," a $49.95 bottle of what is advertised as the "first-ever USDA-certified organic weight-loss elixir."

The supplement line seems to parallel the vitamin-heavy regimen of the Church of Scientology's "Purification Rundown," touted by Scientology for its power to flush toxins from the body.

Alley has long donated millions of dollars to Scientology, which calls Clearwater its spiritual headquarters. Crawford, Organic Liaison's CEO, was once the president of a Scientology mission Alley paid for in Wichita, Kan., her hometown.

The future of Organic Liaison's life insurance packages remains unclear. But if the business ever did get off the ground, Alley might have some work to do first.

The star is not licensed to sell insurance in Florida, state records show. Selling it unlicensed is a third-degree felony.

Contact Drew Harwell at (727) 445-4170 or

Kirstie's Alley's company in Clearwater may want to sell you life insurance 03/23/12 [Last modified: Friday, March 23, 2012 11:25pm]
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