SEFFNER — Looking to pattern retail outlets like Bass Pro Shops, Lazydays' RV recently christened its "accessories and more" store.
Billed by officials as the largest of its kind in Florida, the accessories store rounds out the vast Lazydays' lifestyle experience. The new 20,000 square foot facility features a wide range of products and decor customized for the RV lifestyle, and a special area for seminars.
"What we saw is an opportunity for someone to stand out and be different and bring some of that warm feeling into the shopping experience" said president and CEO Tim Sheehan.
"We basically said let's use this opportunity to be different".
The store's seminars are open to the public and cover a range of topics, including driver competence courses and using technology in your RV. Another feature is an expanded services and specialized parts department.
The facility also boasts a cutting edge technology center that allows for guests to virtually explore different RV destinations around the country and actually book reservations online.
"We love our customers and want to make them 'customers for life.' This is an added advantage to that end," Sheehan said.
Lazydays' efforts also reflect the increased competition along the Interstate 4 corridor. General RV, Camping World and Tampa RV have all set up shop one exit east of Lazydays at the McIntosh Road exit.
"We think it's a win for the consumer because there is no more competitive and well inventoried RV hub in the country," Sheehan said. "You've got some of the biggest and best in the industry all competing and what it does for the customer is it gives them the ability to see virtually everything that the industry has to offer in a small little geographical area."
Contact Karla Gibson at email@example.com.