Make us your home page

Longtime airport business Joni Industries moving to locations closer to customers


Joni Industries is leaving the industrial park at Brooksville-Tampa Bay Regional Airport and spreading its wings.

The family-owned and operated business — devoted in recent years to printing, machine embroidering and product decorating — is responding to a survey in which customers throughout the Tampa Bay area said they wished the company were closer to them, explained owner Gus Guadagnino.

In response, Joni is in the process of seeking smaller sites where it can make its products available in Brooksville, Spring Hill, Wesley Chapel and, eventually, Pinellas County.

"We're answering our customer needs," Guadagnino said.

Also, changes in product demand and transport of raw materials have reduced the need for a lot of space, Guadagnino said.

Founded in 1985 for the manufacture of pencils, a large building was necessary at that time to house production machines and to stockpile cedar from which to make the product. Look in any school classroom and ascertain the need for pencils nowadays, Guadagnino suggested.

Then, consider what once was the need for bulk inventory of raw goods.

"In today's world, we get on-demand ordering," he said. "Now I can order a smaller amount, so I don't have the need for storage. ... With the equipment we have, we can (turn out product) in a small space."

In short, Gaudagnino said, "I'm sitting on 7,000 square feet I'm not using."

Joni expects to begin making its moves in about a month.

The company currently employs 11 workers, plus eight others who sell Joni products in areas beyond Brooksville. With the outreach, Gaugadnino said, "We'll probably increase our employee roster, but not by much."

Guadagnino's wife, Annmarie, is company co-owner; son, Joseph, is vice president in charge of marketing, and daughter, Nicole Guadagnino, oversees purchasing and accounts receivable.

Joni's 12,400-square-foot building at 16230 Aviation Loop Drive is for sale, lease or lease to purchase.

"That's the good thing; he's open to discussion," said Valerie Pianta, Hernando County's supervisor of economic development.

In helping to market the property, the county Department of Business Development is advertising the building on its real estate website and via the Tampa Bay Partnership.

Pianta noted the building's attractions: "right out front" facing Spring Hill Drive, "lots of air-conditioned space" and "plenty of office space."

Beth Gray can be contacted at

. To learn more

Joni Industries

What: Printing, machine embroidery, product decorating

Where: 16230 Aviation Loop Drive, south of Brooksville

Phone: (352) 799-5456


Longtime airport business Joni Industries moving to locations closer to customers 02/20/14 [Last modified: Friday, February 21, 2014 2:27pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Pinellas licensing board asks Sen. Jack Latvala for $500,000 loan

    Local Government

    The troubled Pinellas County agency that regulates contractors wants Sen. Jack Latvala to help it get a $500,000 lifeline from the state to stay afloat.

    State Sen . Jack Latvala, R- Clearwater, is being asked to help the Pinellas County Construction Licensing Board get $500,000 from the state so it can stay open beyond February.  [SCOTT KEELER   |   Times]
  2. In advertising, marketing diversity needs a boost in Tampa Bay, nationally


    TAMPA — Trimeka Benjamin was focused on a career in broadcast journalism when she entered Bethune-Cookman University.

    From left, Swim Digital marketing owner Trimeka Benjamin discusses the broad lack of diversity in advertising and marketing with 22 Squared copywriter Luke Sokolewicz, University of Tampa advertising/PR professor Jennifer Whelihan, Rumbo creative director George Zwierko and Nancy Vaughn of the White Book Agency. The group recently met at The Bunker in Ybor City.
  3. Tampa Club president seeks assessment fee from members


    TAMPA — The president of the Tampa Club said he asked members last month to pay an additional assessment fee to provide "additional revenue." However, Ron Licata said Friday that the downtown business group is not in a dire financial situation.

    Ron Licata, president of the Tampa Club in downtown Tampa. [Tampa Club]
  4. Under Republican health care bill, Florida must make up $7.5 billion


    If a Senate bill called the Better Care Reconciliation Act of 2017 becomes law, Florida's government would need to make up about $7.5 billion to maintain its current health care system. The bill, which is one of the Republican Party's long-promised answers to the Affordable Care Act imposes a cap on funding per enrollee …

    Florida would need to cover $7.5 billion to keep its health care program under the Republican-proposed Better Care Reconciliation Act of 2017.  [Times file photo]
  5. Amid U.S. real estate buying binge by foreign investors, Florida remains first choice

    Real Estate

    Foreign investment in U.S. residential real estate recently skyrocketed to a new high with nearly half of all foreign sales happening in Florida, California and Texas.

    A National Association of Realtors annual survey found record volume and activity by foreign buyers of U.S. real estate. Florida had the highest foreign investment activity, followed by California and Texas. [National Association of Realtors]