Make us your home page

Longtime airport business Joni Industries moving to locations closer to customers


Joni Industries is leaving the industrial park at Brooksville-Tampa Bay Regional Airport and spreading its wings.

The family-owned and operated business — devoted in recent years to printing, machine embroidering and product decorating — is responding to a survey in which customers throughout the Tampa Bay area said they wished the company were closer to them, explained owner Gus Guadagnino.

In response, Joni is in the process of seeking smaller sites where it can make its products available in Brooksville, Spring Hill, Wesley Chapel and, eventually, Pinellas County.

"We're answering our customer needs," Guadagnino said.

Also, changes in product demand and transport of raw materials have reduced the need for a lot of space, Guadagnino said.

Founded in 1985 for the manufacture of pencils, a large building was necessary at that time to house production machines and to stockpile cedar from which to make the product. Look in any school classroom and ascertain the need for pencils nowadays, Guadagnino suggested.

Then, consider what once was the need for bulk inventory of raw goods.

"In today's world, we get on-demand ordering," he said. "Now I can order a smaller amount, so I don't have the need for storage. ... With the equipment we have, we can (turn out product) in a small space."

In short, Gaudagnino said, "I'm sitting on 7,000 square feet I'm not using."

Joni expects to begin making its moves in about a month.

The company currently employs 11 workers, plus eight others who sell Joni products in areas beyond Brooksville. With the outreach, Gaugadnino said, "We'll probably increase our employee roster, but not by much."

Guadagnino's wife, Annmarie, is company co-owner; son, Joseph, is vice president in charge of marketing, and daughter, Nicole Guadagnino, oversees purchasing and accounts receivable.

Joni's 12,400-square-foot building at 16230 Aviation Loop Drive is for sale, lease or lease to purchase.

"That's the good thing; he's open to discussion," said Valerie Pianta, Hernando County's supervisor of economic development.

In helping to market the property, the county Department of Business Development is advertising the building on its real estate website and via the Tampa Bay Partnership.

Pianta noted the building's attractions: "right out front" facing Spring Hill Drive, "lots of air-conditioned space" and "plenty of office space."

Beth Gray can be contacted at

. To learn more

Joni Industries

What: Printing, machine embroidery, product decorating

Where: 16230 Aviation Loop Drive, south of Brooksville

Phone: (352) 799-5456


Longtime airport business Joni Industries moving to locations closer to customers 02/20/14 [Last modified: Friday, February 21, 2014 2:27pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Pinellas construction licensing board needs to be fixed. But how?

    Local Government

    LARGO –– Everyone agrees that the Pinellas County Construction Licensing Board needs to be reformed. But no one agrees on how to do it.

    Rodney Fischer, former executive director of the Pinellas County Construction Licensing Board Rodney, at a February meeting. His management of the agency was criticized by an inspector general's report. [SCOTT KEELER   |   Times]

  2. New owners take over downtown St. Petersburg's Hofbräuhaus


    ST. PETERSBURG — The downtown German beer-hall Hofbräuhaus St. Petersburg has been bought by a partnership led by former Checkers Drive-In Restaurants president Keith Sirois.

    The Hofbrauhaus, St. Petersburg, located in the former historic Tramor Cafeteria, St. Petersburg, is under new ownership.

  3. Boho Hunter will target fashions in Hyde Park


    Boho Hunter, a boutique based in Miami's Wynwood District, will expand into Tampa with its very first franchise.

    Palma Canaria bags will be among the featured items at Boho Hunter when it opens in October. Photo courtesy of Boho Hunter.
  4. Gallery now bringing useful art to Hyde Park customers


    HYDE PARK — In 1998, Mike and Sue Shapiro opened a gallery in St. Petersburg along Central Ave., with a majority of the space dedicated to Sue's clay studio.

     As Sue Shapiro continued to work on her pottery in St. Petersburg, her retail space grew and her studio shrunk. Now Shapiro's is bringing wares like these to Hyde Park Village. Photo courtesy of Shapiro's.
  5. Appointments at Raymond James Bank and Saint Leo University highlight this week's Tampa Bay business Movers & Shakers



    Raymond James Bank has hired Grace Jackson to serve as executive vice president and chief operating officer. Jackson will oversee all of Raymond James Bank's operational business elements, risk management and strategic planning functions. Kackson joins Raymond James Bank after senior …

    Raymond James Bank has hired Grace Jackson to serve as executive vice president and chief operating officer. [Company handout]