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Longtime Valpak executive buys Tampa Bay franchise

Dan Harlacher has been working for the corporate office of Largo-based Valpak for seven years, pushing sales of the familiar, coupon-stuffed blue envelopes.

Now he has a new title: owner.

Harlacher, 50, has purchased Valpak's Tampa Bay franchise, the company said Wednesday. Terms were not disclosed.

The Tampa Bay franchise is the fourth market to be returned to independent ownership since Valpak announced in April that it was selling all of its corporate owned and operated markets over the next two years. The sale of at least 15 company-run operations from New York to Chicago to Los Angeles will allow Valpak to streamline and focus on its core business, the company said at the time.

Harlacher, who has more than 25 years of experience in direct marketing, sales and franchise operations, said he was excited to take over ownership. He called the Valpak brand "second to none."

Valpak envelopes are mailed to about 45 million households in the United States and Canada. Included in that are about 600,000 homes in the Tampa Bay area.

Valpak, which operates a large manufacturing facility in St. Petersburg, is owned by Cox Target Media in Atlanta.

Jeff Harrington can be reached at jharrington@sptimes.com or (727) 893-8242. Follow him on Twitter at twitter.com/jeffmharrington.

Longtime Valpak executive buys Tampa Bay franchise 12/09/09 [Last modified: Wednesday, December 16, 2009 2:28pm]
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