Make us your home page

Longtime Valpak executive buys Tampa Bay franchise

Dan Harlacher has been working for the corporate office of Largo-based Valpak for seven years, pushing sales of the familiar, coupon-stuffed blue envelopes.

Now he has a new title: owner.

Harlacher, 50, has purchased Valpak's Tampa Bay franchise, the company said Wednesday. Terms were not disclosed.

The Tampa Bay franchise is the fourth market to be returned to independent ownership since Valpak announced in April that it was selling all of its corporate owned and operated markets over the next two years. The sale of at least 15 company-run operations from New York to Chicago to Los Angeles will allow Valpak to streamline and focus on its core business, the company said at the time.

Harlacher, who has more than 25 years of experience in direct marketing, sales and franchise operations, said he was excited to take over ownership. He called the Valpak brand "second to none."

Valpak envelopes are mailed to about 45 million households in the United States and Canada. Included in that are about 600,000 homes in the Tampa Bay area.

Valpak, which operates a large manufacturing facility in St. Petersburg, is owned by Cox Target Media in Atlanta.

Jeff Harrington can be reached at or (727) 893-8242. Follow him on Twitter at

Longtime Valpak executive buys Tampa Bay franchise 12/09/09 [Last modified: Wednesday, December 16, 2009 2:28pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Tampa is 15th-most popular city to move to with U-Haul


    TAMPA —Tampa is undoubtedly a destination point, at least according to U-Haul.

    Tampa is the No. 15 destination for people moving with U-Haul trucks. | Times file photo
  2. Florida's economy growing faster than other big states and far better than U.S. overall


    When it comes to economic growth, Florida's running alongside the leading states and well ahead of the United States as a whole.

  3. Westshore Marina District project takes shape with another acquisition

    Real Estate

    TAMPA — One of Tampa Bay's prime waterfront areas took another major step toward redevelopment Friday as WCI Communities bought 2.35 acres in Westshore Marina District.

    WCI Communities, Lennar's high-end subsidiary,has paid $2.5 million for 2.35 acres in the Westshore Marina District for 35 townhomes. WCI is under contract  to buy an additional 9.5 acres.
[BTI Partners]
  4. Posh Guy Harvey RV park to open in Tampa Bay with $250,000 cottages


    HOLIDAY — Love those Guy Harvey T-shirts with the soaring marlins? In the not too distant future, you might be able to kick back in your own Guy Harvey cottage in the first-ever Guy Harvey RV park.

    Renderings of the clubhouse and an RV cottage site of the planned Guy Harvey Outpost Club & Resort Tarpon Springs.
[Guy Harvey Outpost Collection]
  5. Port Tampa Bay secures $9 million grant to deepen Big Bend Channel


    Port Tampa Bay has secured a $9 million grant from the U.S. Army Corps of Engineers for the widening and deepening of the Big Bend Channel in southern Hillsborough County.