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March is a good month to find deals on Japanese cars

DETROIT — If you're in the market for a Japanese car, March is a good time to buy.

Unlike U.S., European and Korean automakers, which end their financial year on Dec. 31, Japanese companies such as Toyota Motor Corp. and Honda Motor Co. close their books on March 31. In order to hit their annual sales targets, Japanese automakers usually ramp up the promotions and deals in March.

Honda's "Dream Garage" ads are running between college basketball games. Lexus will make your first month's lease payment. Nissan is promising bonus cash. Subaru's "Love Spring" sale promises zero-percent financing on Impreza and Legacy sedans. Toyota is offering $1,000 cash on a 2016 Corolla.

"March tends to be a strong sales month for the auto industry, but is particularly strong for the Japanese makes as shoppers flock to these sales," says Jeremy Acevedo, an analyst with the car buying site Edmunds.com.

Among the current deals:

• The 2016 Toyota Camry SE is selling for as much as 11 percent off the manufacturer's suggested retail price, or MSRP, according to car buying site TrueCar.com. That's a savings of $2,885.

• Honda is offering the 2016 Civic compact car for $179 per month with a 36-month lease. In February, Honda was offering the Civic for the same monthly price but for a longer term of 39 months. That's a difference of $537.

• Subaru will lease you a 2016 Outback SUV for $269 a month for 36 months. In February, a 36-month lease was $289 per month. That's a savings of $720 over three years.

March is a good month to find deals on Japanese cars 03/23/16 [Last modified: Wednesday, March 23, 2016 8:19pm]
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