The St. Petersburg Times was one of the few newspapers in the country to eke out a gain in Sunday circulation over the past six months, but lost circulation daily along with most of the rest of the industry.
As readers have gravitated to the Internet, the audience for newspapers' print editions has declined. A report today from the Audit Bureau of Circulations shows that trend is continuing. Daily circulation declined by more than 10 percent at the Miami Herald, Lakeland Ledger, and the Dallas Morning News.
The St. Petersburg Times remains Florida's largest newspaper with a circulation of 316,007, a 2.1 percent decline from a year ago, and 432,779 Sunday, a 0.44 percent increase. Florida's second-largest newspaper, the Orlando Sentinel, gained 0.33 percent daily, making it the only other major Florida newspaper to record a gain daily or Sunday. The Tampa Tribune's circulation fell 2.85 percent daily and 4.99 percent Sunday.
Bright spots nationally: USA Today and the Wall Street Journal recorded small increases daily.