LUTZ — A home decor store. An art gallery. A home design resource. For owner Jennifer Wagner, Bella Home Market is intended to serve its customers in a variety of ways.
And for Wagner, the 1,200-square-foot store in Tropical Village Plaza, 1532 Land O'Lakes Blvd., is very much a family affair. Her daughter, Sophia, a University of South Florida student, is her assistant manager.
"My mother has done so much for me," Sophia said. "It's my turn to help her do something she's always wanted to do."
Jennifer Wagner says she draws her inspiration from her mother, who nurtured within her a love for home design.
"When it came to working around the house, my mother, Diana, believed in doing it herself," the Lutz resident said. "She laid carpet and tile and put up draperies. She had the flair, the eye and the talent."
She passed those qualities on to her daughter, who has experience in the building and staging of homes, and decorating homes in preparation for sale.
"I was always told that the homes I staged sold better and more quickly," she said.
Her friends and clients suggested that she open a home decor store. And when she did so in June, she had one specific goal in mind.
"My goal is that everyone have something beautiful in their home," Wagner said. "And it doesn't have to cost an arm and a leg. It's not just for a certain clientele; it's for everyone to shop."
The store's offerings include a selection of paintings, sculptures and wall art created by everyone from fair trade artists in places like Haiti to locally based artists.
"I'm looking to carry more works from local artists," Wagner said. "I like to offer gallery art without gallery prices."
Bella Home Market is a dealer for the Dixie Belle Chalk Paint line and carries re-purposed items, such as mirrors made from baking bowls overseas and a model boat made from an old oil drum.
The store also sells lighting fixtures and shelving units, furniture and kitchen ware, candles, vases and botanical flowers. Novelty items include a blanket rack that takes the form of a miniature wall walker, soaps, a vintage school desk complete with an ink well, jumbo Edison lightbulbs and a flamingo drink cooler.
"A lot of these things are one of a kind," Wagner said.
Sophia Wagner helps her mother in offering suggestions to people who wish to decorate their homes.
"We'll fill your wall," Sophia said with a smile.
And if customers want help and advice on how and where to place the items they have purchased, Jennifer Wagner offers staging and home design services through the shop.
"I like to help people put it all together," she said.
The Bella Home Market Facebook page is filled with pictures submitted by customers — images that show how Bella products have come together in their homes.