The Times Publishing Co., parent of the St. Petersburg Times, elected Moya Neville to its board of directors.
Neville, who was Times advertising director, was also named vice president and chief sales officer.
A graduate of the University of Florida, Neville, 47, formerly worked at the Sarasota Herald-Tribune and Bradenton Herald.
"Moya has distinguished herself as an executive with high standards and energy," said Times chairman and editor Paul Tash. "In the midst of the worst recession in memory, Moya has helped strengthen our advertising team and built considerable market share."