Wednesday, June 20, 2018
Business

Netflix finds a home with younger and wealthier households

When a veteran industry analyst released a report last week stating that Netflix was to blame for half the decline in traditional TV viewing last year, he included a number of interesting assessments of how Netflix has changed the way we watch television.

The biggest takeaway: The Netflix effect is more pronounced in younger, more affluent households. Here is a breakdown of some of the findings from Michael Nathanson of MoffettNathanson Research. His analysis was based on a combination of metrics from the media measurement firm Nielsen, company data and proprietary research.

Is Netflix killing TV?

• The time spent streaming Netflix in the United States added up to about 6 percent of viewing hours for traditional television in 2015, up from 4 percent in 2014.

• Traditional TV viewing tumbled 3 percent in 2015, with half of that because of Netflix.

Takeaway: If you want to talk about killing and Netflix, start watching its original series House of Cards. Frank Underwood is probably doing more damage to traditional institutions. But while Netflix hasn't actually murdered conventional TV just yet, it's still a source of much distress.

Young vs. old

• CBS, the broadcaster with the oldest median age, had the biggest decline in TV viewership in Netflix homes compared with non-Netflix homes, with viewership down 42 percent in Netflix homes.

• The largest share of streaming subscribers for Netflix and other services in 2015 was among broadband households younger than 35. It is now 81 percent, up from 72 percent last year.

• The age group with the largest increase in share was 45- to 54-year-olds, which rose to 68 percent in 2015 from 55 percent in 2014.

Takeaway: For future growth in the United States, Netflix needs to focus on older audiences.

Income factor

• Sixty-four percent of households with annual incomes of at least $100,000 and broadband subscribed to a streaming service in 2015, up from 56 percent in 2014.

• Fifty-five percent of homes with household incomes less than $40,000 and broadband subscribed to a streaming service in 2015, up from 44 percent in 2014.

• About 44 percent of households with incomes of less than $40,000 do not have broadband access at all.

Takeaway: Given the high proportion of low-income households without broadband, it will probably be difficult for Netflix to expand its subscriber base among that population.

Comments
As Tesla races to meet Model 3 deadline, factory pressures and suspicions grow

As Tesla races to meet Model 3 deadline, factory pressures and suspicions grow

Tesla chief Elon Musk said last week that the company’s layoffs of 9 percent of its workforce wouldn’t affect production as the all-electric automaker races to build thousands of new Model 3 sedans a week.But documents the company filed days later wi...
Updated: 6 hours ago
Tech Data sending a record 700 employees to march in Pride Parade

Tech Data sending a record 700 employees to march in Pride Parade

Among the marching bands and twirlers at Saturday’s St. Pete Pride Parade, one major sponsor, Tech Data, is sending by far a record number of employees — more than 700 at last count — to march in Florida’s largest gay pride parade.The parade, which d...
Updated: 12 hours ago
A valet at this South Tampa Publix will park your car as you shop

A valet at this South Tampa Publix will park your car as you shop

TAMPA — Publix shoppers in South Tampa who hate circling the lot for parking can now toss their keys to a valet.The Publix at Dale Mabry and Neptune started testing a free valet service last week that could expand to more stores. Spokesman Brian West...
Published: 06/19/18
Sign to report employees not speaking English at doughnut shop creates a stir

Sign to report employees not speaking English at doughnut shop creates a stir

A sign asking customers at a Dunkin’ Donuts store in Baltimore to report employees who were heard not speaking English has set off a controversy.The sign, according tothe Baltimore Sun, would offer coupons to customers who reported workers at a dough...
Published: 06/19/18
Florida Bankers Association recognizes Bill Klich with award

Florida Bankers Association recognizes Bill Klich with award

Former Tampa Bay banking executive Bill Klich was presented the Lifetime Achievement Award from the Florida Bankers Association last week at an annual meeting in Palm Coast.Klich, 73, has a strong reputation with more than four decades of commercial ...
Published: 06/19/18
Jeff Vinik-backed construction material firm headed to Port Tampa Bay

Jeff Vinik-backed construction material firm headed to Port Tampa Bay

TAMPA — With $3 billion in construction on the boards, Water Street Tampa will need a lot of concrete, so a company whose largest investor is Jeff Vinik is moving to Port Tampa Bay to begin importing fly ash, a component of concrete.Spartan Materials...
Published: 06/19/18
Drugs at your doorstep: CVS will deliver prescriptions to your home

Drugs at your doorstep: CVS will deliver prescriptions to your home

CVS Health will make prescription deliveries nationwide to accommodate the heightened expectations of convenience from consumers. The nation’s second-largest drugstore chain says it also will make home deliveries of other items, like allergy medicine...
Published: 06/19/18
St. Petersburg residents will see higher water, sanitation bills

St. Petersburg residents will see higher water, sanitation bills

ST. PETERSBURG — Residents can expect their water and sanitation bills to increase between $7 and $11 starting in October.That represents an average of a 7-percent increase. Customers who use an average of 4,000 gallons a month, including reclaimed w...
Published: 06/19/18
Spectrum’s new service will eventually increase the cost for TV

Spectrum’s new service will eventually increase the cost for TV

Spectrum’s new all-digital service is set to bring more high definition, faster internet speeds and expanded on-demand offerings — but it also comes with higher costs for some of its TV customers in Tampa Bay. Each TV that receives service from Spect...
Published: 06/19/18
Medical manufacturer to add 116 jobs in Pasco County expansion

Medical manufacturer to add 116 jobs in Pasco County expansion

NEW PORT RICHEY — TouchPoint Medical, an engineering and manufacturer of high-tech hospital equipment, plans to put its global headquarters into a 125,000-square-foot industrial and corporate office building in Pasco County.Tuesday morning, county co...
Published: 06/18/18
Updated: 06/19/18