Monday, July 16, 2018
Business

New fitness group's approach promises trip back to 'camp'

The summer may be ending, but Camp Tampa is still in session.

A year ago, Jamie Lanza and Jen Azzarelli, owners of the South Tampa fitness boutique, found their ideal property, almost an entire acre situated behind Datz.

"I don't think we've slept since last September," Lanza said.

Since Jaime's move here from New York last summer, her goal was to build a yoga studio.

After seeing the property and the three different structures that sit on the large piece of land, the duo was inspired to include three of their favorite concepts: yoga, cycling and circuit training.

"The concept is a play on things we loved from our travels, living in New York, Colorado and North Carolina, then we saw the property and the old oak trees and we felt like we were at camp," Lanza said. "So, we took that and ran with it. We both grew up going to summer camp and wanted to create a place with activities for adults where we don't have to take ourselves too seriously."

The buildings themselves are 7,000 square feet, painted with totem poles and bright colors.

"It's like a fitness playground for adults," Lanza said. "The Wynwood Walls in Miami and Wes Anderson's Moonlight Kingdom was my inspiration for the space."

Yoga lives in its own building that's naturally lit and built with natural, sustainable resources.

"The fitness industry tends to be so vain so we wanted to make this the exact opposite of vanity," Azzarelli said.

Lanza's husband, Matt, is one of the owners of the Ciccio Restaurant Group, which Camp Tampa is now part of.

"The group is branching out into Camp to continue its support of the community," Lanza said.

In addition to classes at 3012 W Palmira Ave., they also hold free yoga in Bern's Park, outdoor cycling and boot camp classes. In the future, they also hope to set up something consistent with Curtis Hixon Waterfront Park in downtown Tampa.

"It's all about accessibility," Azzarelli said. "I'm a mom of two young children so we added child care so moms can come whenever, or couples can come together on the weekends."

The fitness boutique offers flexible memberships, whether it's a monthly unlimited pass or just for a weekend.

"We want to make it a social experience rather than just going to gym," Lanza said.

Camp Tampa held an official grand opening on Aug. 12.

For more information and class schedules, visit camptampa.com.

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