TAMPA — The former news director of WFTS-Ch. 28 has a new job at the station's rival, WFLA-Ch. 8, the station announced Monday.
Bill Berra will become vice president of news for the Tampa NBC affiliate on March 17 after leaving a news station in Milwaukee earlier this month.
Station general manager Brad Moses said in a statement that Berra "will add strong leadership" to the news operation, owned by Richmond, Va.-based Media General. Berra "knows the Tampa market well, having worked in this market in recent years," Moses added.
Berra worked at Tampa ABC affiliate WFTS between 2001 and 2005, presiding over investigations into Tampa's housing department and the construction of the Lee Roy Selmon Expressway. He has also managed news operations in Orlando, Phoenix and St. Louis.
Berra will see some familiar faces at his new station, including Peter Bernard, a WFLA anchor let go from WFTS during Berra's tenure there.
WFLA's former news director, Don North, left after eight years in November, but officials there would not detail the reasons behind his departure.