North Pinellas business briefs

Having outgrown its Palm Harbor location, Progressive Dental Marketing recently moved to a larger office in Dunedin, enabling the business to provide faster and more efficient services to its cross-country clients.

PDM currently markets for dental professionals in 23 states, Washington, D.C., and British Columbia with plans to continue expansion into 2013. The company's focus has been laser gum surgery specialists, but it is open to dental professionals in other fields, providing Internet and social media marketing, and training each client on the best practices available that will increase their patient base.

Founded by Palm Harbor native Bart Knellinger, the company, at 1995 County Road 1 in Dunedin, offers promotional approaches in radio, TV, direct mail, billboard and Internet marketing to periodontal and dental offices to increase their visibility regardless of location or demographic.

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BayTree Care and Rehabilitation Center, a 120-bed skilled nursing center located at 2600 Highlands Blvd. N, Palm Harbor, recently announced that it is now officially a Genesis HealthCare center.

In late December 2012, Genesis HealthCare, one of the nation's largest providers of skilled nursing and rehabilitation care, completed the acquisition of Sun Healthcare Group Inc., which also operates SunBridge Healthcare, SunDance Rehabilitation, CareerStaff Unlimited and SolAmor Hospice. SunBridge is the former operator of BayTree Care and Rehabilitation Center.

The merger of the two companies has created one of the largest skilled nursing providers in the country, with 422 skilled nursing centers in 29 states. It has also expanded Genesis HealthCare's rehabilitation therapy business to more than 1,500 contracts in 46 states.

"This is an exciting time for BayTree Care and Rehabilitation Center," said administrator Michele Bain. "We will still provide the same high-quality health care services to our patients and residents, but now look forward to benefiting from the expertise and support of Genesis."

Genesis HealthCare offers a wide range of services from short-stay rehabilitation care and skilled nursing care to other specialty services including cardiac management, dialysis, wound care and Alzheimer's dementia care.

Genesis' extensive regional management and clinical teams offer BayTree Care and Rehabilitation Center additional experts in areas such as dietary, pharmacy, dementia care, regulatory compliance and recreational therapy.

Send business items to Tampa Bay Times, 710 Court St., Clearwater, FL 33756; fax to (727) 445-4119; or email nbeall@tampabay.com.

North Pinellas business briefs 01/03/13 [Last modified: Thursday, January 3, 2013 2:49pm]

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