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North Pinellas business digest for April 13

AmeriLife has named Derek Richardson president of the company's brokerage distribution. He will work out of the Clearwater-based insurance marketing group's corporate headquarters.

"My initial objective is to work closely with our national marketing companies to develop and enhance capabilities across all platforms," said Richardson, who has decades of experience in the financial services and insurance industries. "We intend to make an already strong and profitable organization peerless."

Educated at Scotland's University of Edinburgh and New York University, he spent much of the 1980s working with companies such as Dean Witter Reynolds and Pru-Bache (Prudential Insurance Company of America). In the early 1990s he owned and operated insurance entities in Louisiana, Texas, Oklahoma and New Mexico.

In the late 1990s, Richardson moved to Central Florida, running group sales for Humana. In 2000, he founded and partnered a senior market-focused field marketing organization in Tampa, recruiting agents from throughout the South and Southwest financial services sectors. His company specialized in annuities, long-term care and Medicare Supplement products.

Since 2006, Richardson has worked in the Medicare arena with both UnitedHealthcare and Humana, developing FMO relationships nationally.

"I'm confident Derek's experience and hands-on expertise will prove valuable as we expand our horizons," said AmeriLife's president and CFO, Gary Jenkins. "My belief is that Derek will enhance our marketing and distribution capabilities and growth prospects."

Founded in 1971, AmeriLife represents more than 30 national insurance carriers, has 15 individual national marketing organizations, 35 career agency branch locations and works with thousands of independent insurance agents across the country.

• • •

The Juvenile Welfare Board of Pinellas County has named Brian Jaruszewski as chief financial officer for the organization.

Jaruszewski, who officially began his employment March 31, plans, directs and supervises the work of the professional staff and administrative support personnel engaged in the activities of budget preparation and analysis, contract management and information technology planning and implementation.

He brings more than 10 years of public-sector experience in the areas of finance, IT systems and government contracting.

Since beginning his financial career with the Walt Disney World Company, Jaruszewski has served as a consultant to Virginia-based companies Business Objects Americas and Buchanan & Edwards, and held the titles of CFO and legal counsel for Controlled Semiconductor Inc., headquartered in Orlando. He comes to JWB from the Lakeland Area Mass Transit District where he also served as CEO.

Jaruszewski is a member and past president of the National Institute of Governmental Purchasing, a member of the Government Finance Officers Association, the Florida Government Finance Officers Association, and has been recognized as an aide-de-camp for the state of Tennessee.

He received a bachelor's degree in liberal studies/accounting from the University of Central Florida and a Juris Doctor degree from the Catholic University of America, Columbus School of Law in Washington, D.C.

Jaruszewski is a resident of Lakeland, where he enjoys a host of outdoor sports and spending time with his 14-year-old daughter.

• • •

Palm Harbor-based RMF Care Management and Care Placement Home Health Agency has promoted Julie Jabonero to the position of case management assistant, where she will work directly with agency nurses, clients and caregivers.

Since joining the company in 2001, she has worked in the scheduling department and also assisted clients as a home health aide and certified nursing assistant.

Before coming to the United States, Jabonero worked in the Philippines as a physical therapist with a focus on geriatric care.

• • •

BNI, a networking organization which specializes in the exchange of qualified business referrals, recently opened a new chapter to serve business people in the Clearwater area.

The new chapter, BNI Revenue Raisers, was welcomed with a kickoff breakfast April 3 at the Clarion Inn & Suites in Clearwater, attended by area business professionals.

"The breakfast meeting is an opportunity to see and learn the secrets of how businesses thrive on word-of-mouth or referral-based marketing," said Tom Fleming, BNI's executive director.

BNI was founded in 1985 by Ivan Misner, Ph.D., author of Masters of Success, Masters of Networking, Business by Referral and The World's Best Known Marketing Secret.

The international organization has more than 7,000 chapters and 160,000 members. It generated more than 5.4 million referrals worth $6.5 billion for its members last year. It is unique because it allows only one person per profession to join a chapter.

Those wishing to attend future breakfast meetings should call Catherine Price at (813) 244-4931. To learn more about BNI, visit

Mail business news to Tampa Bay Times, 1130 Cleveland St., Suite 100-A, Clearwater, FL 33755; fax to (727) 445-4119; or email

North Pinellas business digest for April 13 04/10/14 [Last modified: Friday, April 11, 2014 5:37pm]
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