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North Pinellas business digest for March 2



Mellow Mushroom Pizza Bakers will open its newest location at 11 a.m. Monday at 2630 Gulf-to-Bay Blvd., across from the Clearwater Mall.

"The Clearwater area is a great fit for Mellow Mushroom," said owner Rob Johnson. "It has a great history, charm and a well-established neighborhood feel, though still a great family destination."

Mellow hopes to provide a haven for locals and tourists alike. Food is made-to-order in an eclectic, art-filled and family-friendly environment. Multiple televisions offer sporting events and this location has a full-service bar featuring liquor, craft beer and wine options, with a large portion of the draft wall dedicated to local breweries.

The menu features a variety of stone-baked pizzas, hoagies, salads, calzones and appetizers. Options for vegetarians, vegans, kids, and those on a gluten-free plan are also available.

The Mellow Mushroom will operate seven days a week. Hours will be 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 11 p.m. Friday and Saturday.

This franchise, operated under Home-Grown Industries of Georgia Inc., is headquartered in Atlanta.


• • •

The Clearwater Signarama location at 30145 U.S. 19 N was reopened Feb. 10 by Mike Mangone in partnership with his parents, Mark and Sheree Mangone, who have owned and operated their Signarama location in St. Petersburg since 2001.

The business provides sign and graphic services to consumers and commercial customers that include digital, neon, LED and pylon signs as well as vehicle wraps and banners.

"I am excited to reopen the Signarama location in Clearwater, which has been part of the Palm Harbor, Clearwater and Largo communities since 2001," said Mangone, who grew up around the business. "I know from experience that Signarama is a wonderful company and I am proud to join it as an owner in my own right."

Mangone, who graduated in 2010 from the University of Central Florida with a degree in marketing, is working quickly to build on existing relationships with Clearwater clients who have worked with the family's St. Petersburg location and establishing new ones in the communities he serves.

In addition to Clearwater, Mangone's new business will also serve Palm Harbor, Largo, Dunedin, Town 'N Country and East Lake.

Signarama has four locations in Florida and hopes to open a total of 60 locations throughout the state within five years.

Founded in 1986 by Ray Titus and his father, franchising pioneer Roy Titus, Signarama expects to open 100 more locations in the United States by the end of 2014 and have more than 1,200 locations worldwide by the end of 2016.

• • •

Local trusts and estates law firm BaskinFleece has announced that attorney Colleen A. Carson has been made a partner.

Since August 2007, Carson has been practicing at BaskinFleece in the areas of estate planning, corporate law, probate and trust administration, and guardianship administration.

Carson was named a Super Lawyer Rising Star in 2013. She is the president of the Pinellas County Estate Planning Council and holds memberships in the St. Petersburg Bar Association, the Clearwater Bar Association, the Florida Bar Association, the Rotary Club of Clearwater at Feather Sound and is a trustee for the Clearwater Bar Foundation.

In February 2014, she joined the board of directors for Lighthouse of Pinellas, a nonprofit organization providing rehabilitation and training to blind and visually impaired individuals within the county.

Before her tenure at BaskinFleece, Carson earned her undergraduate degree from Furman University, her law degree from Thomas Jefferson School of Law and a Master of Laws degree in taxation from Boston University.

BaskinFleece Attorneys At Law, established in 2004 by Hamden H. Baskin III, and Joseph "Jay" W. Fleece III, is a trusts and estates firm that also assists clients with all aspects of probate, trust administration and estate planning.

Mail business news to Tampa Bay Times, 1130 Cleveland St., Suite 100-A, Clearwater, FL 33755; fax to (727) 445-4119; or email

North Pinellas business digest for March 2 02/27/14 [Last modified: Friday, February 28, 2014 12:34pm]
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