Make us your home page

Old Circuit City in Citrus Park rewiring for D1 Sports Training

Kids work out on the artificial football field at the D1 Sports Training facility in Cincinnati. A D1 is opening in Citrus Park.

Courtesy of D1 Sports Training

Kids work out on the artificial football field at the D1 Sports Training facility in Cincinnati. A D1 is opening in Citrus Park.

CITRUS PARK — New life is being breathed into the abandoned Circuit City building on Gunn Highway, bringing a sports-themed business into the former retail space.

Extensive renovations are under way, and soon work crews will install turf, weight machines and physical therapy equipment. The familiar red-and-white Circuit City logo is already gone, but the new red-and-white logo replacing it will be unfamiliar to most in the state.

Florida's first D1 Sports Training facility will open here, offering high-intensity workouts, physical therapy and other sports medicine services.

The company already has 10 other facilities nationwide, mostly in the South and in Ohio, and has a reputation for attracting current and former professional athletes to its locations. Each D1 facility signs up pros as co-owners.

Tim Tebow recently became co-owner of the Savannah, Ga., location. Heather Mitts, a former University of Florida soccer standout and professional player, signed on to the Cincinnati facility. Peyton Manning is co-owner of all three Tennessee locations: Chattanooga, Knoxville and Nashville.

Tampa will have similar high-profile backers, although the names are under wraps for now, said Matt Toy, corporate public relations director.

The facility won't cater exclusively to big names. About half of its clients are everyday adults who attend boot camps and other specialized workouts.

The company also has programs for youths and college athletes, and it partners with medical professionals to offer rehabilitation services.

"The way we train is very different than just your average gym," Toy said. "When you are inside D1, you're training your total body."

The company is not ready to share some details of the new Citrus Park location, he said. No grand opening date has been set, and the website's prediction of a summer opening is now outdated. The facility should open later this year, Toy said, but business partnerships haven't been solidified.

Yet Westchase Sports Medicine Orthopaedics has already rebranded itself using the D1 name. Its website says it will be the official sports medicine provider at the new training facility.

Representatives from both companies, however, declined to give details.

Generally speaking, all D1 locations have a strong physical therapy and sports medicine component, attracting athletes nursing injuries as well as those looking for an edge up on the competition before scouting events or drafts.

The facilities normally include an artificial football field, workout equipment and therapy rooms. Other D1 centers are under construction in Pittsburgh and Bowling Green, Ky.

Tampa Bay became an attractive location because of its reputation as a strong sports market and the availability of qualified doctors, Toy said.

"We look for markets that really value training and athletes, and we look for places that have good athletes," he said. "We also look for a top-notch therapy partner."

Circuit City closed its 32,000-square-foot building at 6918 Gunn Highway after the company went out of business in 2009 and closed every store. The property was originally listed at $6.9 million, but records show it was sold in April for $2 million. The ownership traces back to Onicx, a general contracting firm that is in charge of the renovation project.

Tia Mitchell can be reached at or (813) 226-3405.

Old Circuit City in Citrus Park rewiring for D1 Sports Training 06/30/11 [Last modified: Thursday, June 30, 2011 4:30am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. United Airlines CEO to investors: We'll be more focused on customers


    CHICAGO — The CEO of United Airlines assured shareholders Wednesday that the company is doing all it can to be more customer-friendly since video surfaced of a passenger being violently ejected from a plane last month.

    Chicago Police arrest protesters after they sat down in a busy street blocking traffic outside a United Airlines shareholders meeting Wednesday, in downtown Chicago. The people who were arrested were protesting the low pay of employees of companies that provide meals and other services for United Airlines at Chicago's O'Hare Airport.
[Associated Press]
  2. Humana adding 200 telemarketing jobs in Tampa Bay

    Economic Development

    TAMPA — Health insurance company Humana Inc. is hiring more than 200 workers in Tampa Bay. The Louisville, Ky.-based company said Wednesday that the new positions will focus on phone sales for Humana's direct marketing services department.

  3. Tampa Bay home prices still soaring amid tight supply

    Real Estate

    Sales of Tampa Bay homes dropped in April but prices surged yet again as Florida's real estate market continued to be defined by tight supply and high demand.

    The historic Century Oaks estate overlooking Clearwater Harbor has sold for $11.18 million, the most ever paid for a home in the Tampa Bay area. [Courtesy: Coastal Properties Group]
  4. These days, don't hit the theme park without an app and a phone charger


    Emile Crawford stocks two back-up phone battery chargers these days when she takes her kids to Disney World. But she dare not venture into a theme park without a smart phone app, an accessory becoming as necessary as sunscreen in Florida theme parks.

    A wristband visitors will wear at the new Volcano Bay water park in Orlando, Florida. The wristband, called Tapu Tapu, tells you when it's your turn to get on a ride. It also lets you pay for food so you don't have to carry a wallet and opens lockers so you don't have to  carry a key. (Universal via AP)
  5. James Cameron, Zoe Saldana and more appear at Disney's Pandora


    ORLANDO — As he stood on a stage at Disney World Wednesday, director James Cameron revealed his teenage dreams.

    Zoe Saldana tweeted a photo of herself from Wednesday's appearance at a new land in Disney's Animal Kingdom, Pandora -- the World of Avatar. The land is based on James Cameron film, in which she stars. Photo via Twitter.