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One South Tampa space, three ideas

Owner, Abby Griffith stands in her new South Tampa boutique, The Store Tampa.

Owner, Abby Griffith stands in her new South Tampa boutique, The Store Tampa.

Abby Griffith, 31, leased the property at 118 S. Howard Ave. in 2014.

"I felt the space was made for me," Griffith said. "Before I found it, I had given up. I got home from a funeral (her best friend had died) and I got a phone call from a close family friend telling me she found the best space.

"I had (an awful week) and she said just go look at the space. I signed the same day I looked."

First, she filled it with a photography studio and a salon, The Station.

One month ago, the entrepreneur went for the trifecta and opened The Store Tampa in the same building.

"Because my photo shoots were getting so big, I was spending hours on the internet finding outfits to style people," Griffith said. "There was space in the building so I decided to open The Store."

Griffith spent months researching materials and brands, determined to fill her new boutique with women's and children's designers, and styles no one else in the area carried.

"It was a huge risk but now 80 percent of the brands are straight from L.A. and made in L.A., a few in Australia (the fashion there is up and coming) and a few from New York," Griffith said.

Hanging on the walls, next to work by local artists, are women's brands like Amuse Society, Stillwater and Jet Set Diaries, plus kid's wear by Tutu Du Monde.

"My style really shows in my building, very retro but homey," Griffith said. "Everything is white then tons of color pop."

The stylist plans on expanding into men's wear and shoes in the future.

The boutique is open 11 a.m. to 7 p.m. Tuesday through Friday and 11 a.m. to 3 p.m. on Monday and Saturday.


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One South Tampa space, three ideas 06/01/16 [Last modified: Monday, June 6, 2016 10:56am]
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