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Outlet shoppers really going for the dough

 
hillsevbiz090117: Cookie dough treats like these prompted people to line up outside of the Happy Dough even before its grand opening at Tampa Premium Outlets. Photo courtesy of the Happy Dough.
hillsevbiz090117: Cookie dough treats like these prompted people to line up outside of the Happy Dough even before its grand opening at Tampa Premium Outlets. Photo courtesy of the Happy Dough.
Published Aug. 30, 2017

LUTZ — It was two weeks before the official grand opening on Aug. 5, and the line extended all the way back to the Under Armour store.

Word had gotten out about a new dessert concept at the Tampa Premium Outlets, and customers were lining up for their first taste of cookie dough from The Happy Dough.

The Happy Dough offers edible and bakeable gourmet cookie dough. It was started by partners, Cary Sanchez, Trey Seaholm, and Debra Fuxan.

They travelled to New York City to check out other cookie dough eateries, and spent six months perfecting their original recipes.

"We're very proud," said Seaholm.

The cookie dough comes in a variety of colors and flavors. The popular Cowboy flavor is made with oatmeal cookies, walnuts, chocolate chips, and coconut. Other flavors include Chocolate Chip, Unicorn, Brownie, Peanut Butter, Rocky Road, Birthday Cake, Sugar Cookie, and Cookies 'n' Cream.

Though the dough is perfectly safe to eat, it can also be taken home and baked in the oven at 350 degrees for ten minutes.

When it came time to pick a location for their eatery, a kiosk in the middle of the mall was their first choice. Seaholm said they wanted to catch the attention of shoppers walking by, something they didn't think could be accomplished with a store front.

Based on the foot traffic and response so far, Seaholm said they made the right decision.

"It's been a blessing," said Seaholm. "We are super thankful for everyone who has helped us so far."

The Happy Dough is located in front of Skechers at the Tampa Premium Outlets, 2300 Grand Cypress Drive. It is open 10 a.m. to 9 p.m. Monday-Saturday, and 10 a.m. to 7 p.m. on Sunday.

For more information, call (813) 328-0392, or visit thehappydough.com.

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