ODESSA — The Bradley family's business is built on what Sue Bradley says everybody likes: bargains.
"When you get a $200 item, and you're only going to spend $120 on it, why wouldn't you?" said Bradley, 57, whose west Pasco store, Bargain Warehouse Outlet, provides patrons with opportunities to do just that.
The business opened in April. She owns and runs it with her husband, Van Bradley, 69, and his daughter, Christine Walker, 43, who is the store's managing partner.
The warehouse is stocked with products from pallets of merchandise that the family buys from liquidators. The pallets come from big-box stores, including Walmart, Target and Kohl's, and online retailers, such as Amazon and baby.com.
The products are display items that nobody bought as well as returned or seasonal items that stores pulled from shelves to make room for the next season's inventory.
The Bradleys store the merchandise in a 1,500-square-foot facility next door to the 3,000-square-foot store, where they sell the items for 40 percent to 50 percent less than the original retailers do.
The products available can include household appliances, toys, sports equipment, furniture, and DVDs and Blu-rays. Linens are a staple at the store.
"Bamboo sheets are our biggest seller," said Sue Bradley.
What else a shopper can find usually varies.
"When we buy a truck of 27 pallets, we don't know what we're going to get," said Sue Bradley, so what's in stock is limited and changes a lot.
"Unlike Kohl's or Walmart, we don't have 10 or 15 of one item," said Van Bradley. "We may only have one or two."
That makes shopping at the Warehouse fun. One customer, he said, says it's "like a treasure hunt."
The Bradleys give patrons a heads-up when new products arrive by sharing that on Facebook.
"We hope they find something they really want," said Sue Bradley. "(And) that we make them feel welcome."
Bargain Warehouse Outlet is at 11206 Challenger Ave., Odessa. The store's hours are noon to 3 p.m. Tuesdays and Sundays and 10 a.m. to 5 p.m. Wednesday through Saturday. Find the store on Facebook by searching for "Bargain Warehouse Outlet FL."