Spotlight | R&E Avenue
LAND O'LAKES — After the birth of her second son, Jasmine Atiyeh shopped for jewelry that would remind her of her boys.
"Everything I saw wasn't my taste," she said.
Instead, she made her own: a hand-stamped necklace with her sons' names on it. When she wore it, she got compliments. Then she got requests from friends willing to pay her to make more. So she turned the self-taught talent into a business: R&E Avenue, named for her sons, Roman, 4, and Ezra, 6.
Atiyeh, 36, grew up in a jewelry store. Her father has been a jeweler since before she was born. She didn't plan to follow in his footsteps.
But at her home, Atiyeh uses hammers and stamps to personalize jewelry, which she makes by hand with materials such as sterling silver, 14-karat gold embossed with sterling silver, steel, Swarovski crystals and leather. The pieces, which range in price from $15 to $150, include rings, bracelets, cuffs and necklaces. She can make key chains, too.
She stamps names, Bible verses and quotes — one letter at a time — onto jewelry for mothers celebrating the birth of a baby, for mothers grieving the loss of a child, and for grandmas.
"The beauty is there's a story behind each piece, whether somebody just had a baby or somebody lost someone dear to their heart," said Atiyeh.
Customers get to tell their stories to Atiyeh, which can be therapeutic for them, she said.
"To know it's helping them touches me more than anything."
For more information, visit randeavenue.com.
Vendors and sponsors sought for business expo: Showcase your business' services and products at an expo planned by the Greater Dade City Chamber of Commerce and Saint Leo University for 4-7 p.m. Nov. 13 at the Dan Cannon Auditorium of the Pasco County Fairgrounds, 36722 State Road 52, Dade City. All chamber members can exhibit at a special rate, and potential members receive a "bundle rate," which includes booth space and annual membership. For more details, call the chamber at (352) 567-3769.