Thursday, February 22, 2018
Business

Periscope extends beyond phones as Twitter ups ante on video

SAN FRANCISCO — Twitter is taking the smartphone shackles off its live-video service Periscope in its latest attempt to broaden its audience.

The Periscope Producer feature announced Thursday will let media companies and other users pipe live video feeds directly into Twitter, without using a smartphone to record the images. Since its debut early last year, Periscope had been confined to live video feeds taken on a smartphone.

During Producer's testing phase last week, a Florida television station showing live video on its website used the new tool to redistribute the same feeds on Twitter. To start, Producer will be limited to a small group of media companies such as Disney's ABC News and major brands such as Louis Vuitton. Others can apply for approval at t.co/periscopeproducer.

Periscope CEO Kayvon Beykour said Producer will be available to all comers soon, something that he acknowledged could lead to unauthorized redistribution of live video. Piracy has been an issue dogging Periscope since people began using the service to broadcast live video of movies and TV shows with their smartphones.

The Periscope extension ups the ante on Twitter CEO Jack Dorsey's bet that the increasing popularity of online video will help widen the messaging service's appeal.

Twitter already has been streaming more news, entertainment and sports events, including the National Football League's Thursday Night games for 10 weeks during the season. Twitter hopes to build a following beyond people who rely on the service to tweet their thoughts and keep tabs on what's happening around the world. Dorsey sees Twitter evolving into the go-to place for watching live video in a digital town square where people can share their opinions with each other.

Internet companies young (Snapchat) and old (Facebook) are scrambling to get on the live video train, though there are no easy ways to make advertising money off of them yet. That's coming, though. Some companies are already experimenting with livestreaming for marketing purposes. Automaker General Motors, for example, launched out its electric Chevy Bolt EV using Facebook Live earlier this year. Media outlets, meanwhile, are livestreaming coverage of the presidential debates in ways not seen in any previous election.

With the latest move, Periscope joins other livestreaming services such as Twitch and YouTube that allow for broadcasts from sources beyond users' smartphones. Facebook, meanwhile, has so far stuck to a mobile-only strategy. But even with Periscope's expanded capability, Facebook has an advantage with a larger audience.

Since the end of 2014, Twitter has picked up just 15 million monthly users to expand its audience to 313 million people through June. During the same stretch, Facebook gained 319 million users to extend its reach beyond 1.7 billion people.

Things have been looking so bleak that Twitter's board last month hired investment bankers to woo suitors that might be interested in buying the San Francisco company, according to published reports that cited unnamed people familiar with the matter. The prospective bidders included Google's parent company, Alphabet, as well as Apple, Salesforce.com and Disney.

Comments
Outback Steakhouse owner Bloomin’ Brands beats Wall Street forecasts

Outback Steakhouse owner Bloomin’ Brands beats Wall Street forecasts

TAMPA — Bloomin’ Brands this morning beat Wall Street expectations in reporting fourth-quarter net income of $16.4 million, after reporting a loss in the same period a year earlier.The Tampa-based restaurant chain group — which includes Outback Steak...
Updated: 1 hour ago
This week food fests celebrate collard greens and Jewish foods

This week food fests celebrate collard greens and Jewish foods

FIELD OF GREEN: COLLARD FESTOn Saturday you can devote your whole day to the beauty of collard greens. Well, that’s the jumping off point. Collards are the "central ingredient" at the Tampa Bay Collard Green Festival at St. Petersburg’s Historic Deuc...
Updated: 16 minutes ago
CareerSource jobs chief Edward Peachey could soon be out of work

CareerSource jobs chief Edward Peachey could soon be out of work

CLEARWATER — The heads of the Pinellas and Hillsborough jobs boards will hold emergency meetings in the coming days to consider firing president and CEO Edward Peachey. Jack Geller, board chairman of CareerSource Pinellas, and Dick Peck, chair...
Updated: 5 hours ago
Hillsborough commissioners ask CareerSource chief to step down or be fired

Hillsborough commissioners ask CareerSource chief to step down or be fired

TAMPA –– Hillsborough County commissioners voted Wednesday to ask embattled jobs center leader Ed Peachey to either resign or face termination over concerns the agency inflated job placement numbers with the state. Chairwoman Sandy Murman said commis...
Published: 02/21/18
St. Pete's World Liquors sign will live on at new home

St. Pete's World Liquors sign will live on at new home

A local landmark for a half century isn't coming down for good.
Published: 02/21/18
Investor calls for Bloomin’ Brands to let Outback Steakhouse stand alone

Investor calls for Bloomin’ Brands to let Outback Steakhouse stand alone

TAMPA — A second activist investor is calling for a big shake-up at Bloomin’ Brands Inc. In a letter to Bloomin’s CEO, Barington Capital Group, a New York-based investment firm, urged the Tampa-based restaurant conglomerate to let ...
Published: 02/21/18

Uber unrolls new pool service that could drastically cut fare

A new way to Uber is coming to Florida, but the "Express Pool" feature is only rolling out in Miami and seven of other cities to start.That means Tampa Bay will have to wait and see if it will get access to Uber’s latest offering, which links riders ...
Published: 02/21/18
Clearwater Beach named No. 1 in U.S. by TripAdvisor

Clearwater Beach named No. 1 in U.S. by TripAdvisor

A reigning champion for sand and sunshine, Tampa Bay is once again home to what’s been deemed the best beach in the country. Clearwater Beach was named the best beach in the U.S. for 2018 by the popular travel site TripAdvisor reclaiming the crown tw...
Published: 02/21/18
Pasco Business Digest for Feb. 23

Pasco Business Digest for Feb. 23

Business DigestBrieflyCHUY’S RESTAURANT TO OPEN: Chuy’s, the Austin-based Tex-Mex restaurant, will open its first Tampa Bay area location this spring near Cypress Creek Town Center in Wesley Chapel. The restaurant at 25750 Sierra Center Blvd., Lutz, ...
Updated: 4 hours ago

Hernando Business Digest for Feb. 23

Business digestCHAMBER RIBBON-CUTTINGS: The Greater Hernando County Chamber of Commerce will have two ribbon-cuttings in the coming week:• Access Health Care Physicians/Dr. Janice Rodriguez, 5290 Applegate Drive, Spring Hill, 10 a.m. Feb. 23. Call To...
Updated: 4 hours ago