Make us your home page
Instagram

Periscope extends beyond phones as Twitter ups ante on video

A live forum is streamed by a smartphone via Periscope out of Hollywood, Fla. Twitter is taking the smartphone shackles off its live-video service Periscope as part of the struggling company's attempt to broaden its audience. The Periscope Producer feature announced Thursday will allow media companies and other users to pipe live video feeds directly into Twitter, without using a smartphone to record the images. [Associated Press]

A live forum is streamed by a smartphone via Periscope out of Hollywood, Fla. Twitter is taking the smartphone shackles off its live-video service Periscope as part of the struggling company's attempt to broaden its audience. The Periscope Producer feature announced Thursday will allow media companies and other users to pipe live video feeds directly into Twitter, without using a smartphone to record the images. [Associated Press]

SAN FRANCISCO — Twitter is taking the smartphone shackles off its live-video service Periscope in its latest attempt to broaden its audience.

The Periscope Producer feature announced Thursday will let media companies and other users pipe live video feeds directly into Twitter, without using a smartphone to record the images. Since its debut early last year, Periscope had been confined to live video feeds taken on a smartphone.

During Producer's testing phase last week, a Florida television station showing live video on its website used the new tool to redistribute the same feeds on Twitter. To start, Producer will be limited to a small group of media companies such as Disney's ABC News and major brands such as Louis Vuitton. Others can apply for approval at t.co/periscopeproducer.

Periscope CEO Kayvon Beykour said Producer will be available to all comers soon, something that he acknowledged could lead to unauthorized redistribution of live video. Piracy has been an issue dogging Periscope since people began using the service to broadcast live video of movies and TV shows with their smartphones.

The Periscope extension ups the ante on Twitter CEO Jack Dorsey's bet that the increasing popularity of online video will help widen the messaging service's appeal.

Twitter already has been streaming more news, entertainment and sports events, including the National Football League's Thursday Night games for 10 weeks during the season. Twitter hopes to build a following beyond people who rely on the service to tweet their thoughts and keep tabs on what's happening around the world. Dorsey sees Twitter evolving into the go-to place for watching live video in a digital town square where people can share their opinions with each other.

Internet companies young (Snapchat) and old (Facebook) are scrambling to get on the live video train, though there are no easy ways to make advertising money off of them yet. That's coming, though. Some companies are already experimenting with livestreaming for marketing purposes. Automaker General Motors, for example, launched out its electric Chevy Bolt EV using Facebook Live earlier this year. Media outlets, meanwhile, are livestreaming coverage of the presidential debates in ways not seen in any previous election.

With the latest move, Periscope joins other livestreaming services such as Twitch and YouTube that allow for broadcasts from sources beyond users' smartphones. Facebook, meanwhile, has so far stuck to a mobile-only strategy. But even with Periscope's expanded capability, Facebook has an advantage with a larger audience.

Since the end of 2014, Twitter has picked up just 15 million monthly users to expand its audience to 313 million people through June. During the same stretch, Facebook gained 319 million users to extend its reach beyond 1.7 billion people.

Things have been looking so bleak that Twitter's board last month hired investment bankers to woo suitors that might be interested in buying the San Francisco company, according to published reports that cited unnamed people familiar with the matter. The prospective bidders included Google's parent company, Alphabet, as well as Apple, Salesforce.com and Disney.

Periscope extends beyond phones as Twitter ups ante on video 10/13/16 [Last modified: Thursday, October 13, 2016 10:06pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Associated Press.
    

Join the discussion: Click to view comments, add yours

Loading...
  1. New apartment complex delivers unique floor plans



    Business

    RIVERVIEW — A new luxury apartment community has opened in the Progress Village area touting itself as a distinct living option just 10 miles from downtown Tampa.

    Alta at Magnolia Park dubs its new apartment community, that opened earlier this year in Riverview, a modern and distinct option for living just 10 miles from downtown Tampa.
  2. 'Road to Nowhere' is back: Next phase of Suncoast Parkway coming

    Roads

    Despite intense public opposition and dubious traffic projections, the Florida Department of Transportation has announced that construction of the toll road known as "Suncoast 2" is expected to start in early 2018.

    The Suncoast Parkway ends at U.S. 98 just south of Citrus County. For years residents have opposed extending the toll road, a project dubbed the "Suncoast 2" into Citrus County. But state officials recently announced that the Suncoast 2 should start construction in early 2018. [Stephen J. Coddington  |  TIMES]
  3. A sports rout on Wall Street

    Retail

    NEW YORK — Sporting goods retailers can't shake their losing streak.

  4. Grocery chain Aldi hosting hiring event in Brandon Aug. 24

    Retail

    BRANDON — German grocery chain Aldi is holding a hiring event for its Brandon store Aug. 24. It is looking to fill store associate, shift manager and manager trainee positions.

  5. Lightning owner Jeff Vinik backs film company pursuing global blockbusters

    Corporate

    TAMPA — Jeff Vinik's latest investment might be coming to a theater near you.

    Jeff Vinik, Tampa Bay Lightning owner, invested in a new movie company looking to appeal to a global audience. | [Times file photo]