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Personal trainer, accessories shop open for business in east Hillsborough

RIVERVIEW — A lot of people who want to get in shape feel uncomfortable going to a gym. Those are some of the people Deb Peters hopes to reach.

Peters, who worked in area gyms for more than three years, opened DP Fitness and Wellness in July. Her focus is on one-on-one training in her clients' homes.

"A lot of people don't do anything at all," Peters said, "so if I can just get them up and moving, it can make a big change in their bodies."

In most cases, she said, clients don't need complicated or expensive equipment. They need motivation, guidance and encouragement. That's what she offers.

"There was one woman who said she couldn't do even one pushup," Peters said. "I told her if she could do one, she could do 10. She said, 'No way.' But I got her to try one, and what do you know? She did 10."

Peters also designs meal plans for her clients. She tailors the plans to each client's tastes, needs and fitness goals and posts them on a website that only Peters and the client can see. The client can suggest changes, and Peters can provide feedback.

Before starting, Peters meets with prospective clients to determine fitness goals and nutritional needs.

She said she accepts clients at all fitness levels, from people with sedentary lifestyles to active people who want to get more toned. She also hopes to offer exercise classes at area companies that have fitness facilities.

Peters serves clients all over the Tampa Bay area. A onetime hourlong session costs $70. The more sessions a client buys, the lower the price.

For information, visit online at or call (813) 731-8767.

Accessories shop is for mercurial fashionistas

RIVERVIEW — Lynn Wise ran a successful business out of a kiosk at the Westfield Brandon mall for years when she struck upon a natural way to expand.

She had been selling Miche Bags, purses that have dozens of interchangeable covers. The purses allow women to match their bags to their outfits without transferring all the contents.

One day, Wise said, she realized that if women liked customizable purses, they'd like all sorts of customizable accessories.

She opened Lady Chameleon Accessories Boutique, next to the Starbucks in the Winthrop Town Centre at Bloomingdale Avenue and Providence Road, in August.

"Everything we have is reversible or interchangeable," Wise said. "We have reversible jackets and jewelry and watchbands."

The prices are generally moderate, Wise said. But because virtually everything in the store does double duty, she said, everything is a bargain.

Lady Chameleon Accessories Boutique is open from 11 a.m. until 7 p.m. Monday through Friday, and from 10 a.m. until 5 p.m. Saturday. For information visit or call (813) 421-3220.

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Personal trainer, accessories shop open for business in east Hillsborough 09/09/10 [Last modified: Thursday, September 9, 2010 12:57pm]
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