Gmail adds 'unsubscribe' button to help reduce marketing emails

Unsubscribing from annoying marketing emails is now easier than ever for users of Google's Gmail service.

Gmail has added an "unsubscribe" button that users will see at the top of promotional messages they receive. If they click the button, Gmail will try to ensure that they no longer receive such material from that sender, Google said.

The Silicon Valley tech giant said it implemented the feature as a way to benefit both recipients and senders of marketing emails.

Without the new "unsubscribe" button, users typically have to delve through tiny text at the bottom of unwanted messages, looking for links to "unsubscribe" pages on companies' websites. Once on these sites, users must often fill out forms indicating which email address they want to unsubscribe, as well as give a reason they are unsubscribing.

Gmail adds 'unsubscribe' button to help reduce marketing emails 03/07/14 [Last modified: Friday, March 7, 2014 5:32pm]

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