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Moonlighting is the new money maxim

Having a freelance side gig to your full-time job, or a supplement to retirement income, is not only a good idea, it's also becoming a personal finance fundamental.

"I think there's no other way to live, which may sound extreme. But no one, even a federal worker, can guarantee their job now," said Kimberly Palmer, a writer for U.S. News & World Report.

Apparently, many workers agree. About one-third of freelancers at the online freelance marketplace Elance have full-time jobs too, according to the company.

And the time is right. The maturation of the Internet has made it easy, opening new sources of income and facilitating others. For example, a popular blog can generate money with plug-in ads. And several websites post freelancing opportunities, making side jobs easier to get.

Online marketplaces, such as eBay and Etsy, offer your products to the world at minimal cost. Delivery of freelance work, especially digital items, is quick, efficient and free via e-mail or upload. Social media and blogging offer new and free ways to market your goods or services.

Here are a few questions and answers to get you thinking about your new side gig.

WHY WOULD I WANT A SIDE JOB? Extra cash gives you financial breathing room and can help pay for all those other financial imperatives, such as building an emergency fund, saving for kids' college and getting out of debt.

And many side gigs could be ramped up if you ever lost your full-time job.

Palmer earns about $200 a month selling a line of financial planners via her online shop at etsy.com. It's not big money, but it adds up.

Just as important, you build entrepreneurial skills with a side business that you might not develop in your full-time job.

"Having something on the side can give us a sense of financial stability and career stability," Palmer said. And the hard-to-measure benefit is the satisfaction that comes from providing a good or service that others are willing to pay for.

WHAT SIDE GIG CAN I DEVELOP? Many people use their existing career skills, although others want to pursue hobbies and passions unrelated to their full-time jobs.

A sampling to get you thinking: information technology consultant, writer/blogger, tutor, speaker, Web developer/app developer, graphic designer, social media consultant, marketing/public relations consultant, photographer/videographer, home organizer, yoga teacher, career coach, handyman.

Palmer suggests starting your own endeavor rather than paying someone else for a prepackaged business opportunity, such as multilevel marketing or work-from-home schemes.

You'll want to avoid a side job that's an obvious conflict of interest with your full-time job or that violates company policy. But don't assume your employer will object.

HOW DO I FIND THE TIME? There's no magic answer to that. Palmer, in more than 100 interviews with people with side gigs, found common themes, though. They included getting up especially early, often 5 a.m., to work on a side business, spending less time watching television and reading Facebook, and using slivers of downtime, such as a commute, to be productive.

One caution is to avoid "daylighting," using your full-time employer's time or equipment to work on your side job.

HOW MUCH SHOULD I SPEND? A key to developing a successful side job is to keep expenses low. Don't make the mistake of buying expensive office furniture or equipment in anticipation of starting a business.

Use free tools to build a website and market via social media. "The infrastructure is out there for you to use for virtually nothing," Palmer said. "Until you start earning money through your side business, you should try to spend no money or very little."

The good news is that some of what you spend can be tax write-offs against what the side business earns.

WHAT'S THE BEST ADVICE? Just do it. Don't succumb to paralysis by analysis and wait until you have every angle figured out.

Moonlighting is the new money maxim 01/05/14 [Last modified: Sunday, January 5, 2014 6:21pm]

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