Apple announced that it is doubling the amount of storage available on the iPad, something that may appeal to business customers.
Apple said it will begin selling a 128 GB model of the iPad on Tuesday; previously, the iPad only went up to 64 GB of storage. The iPad's price tag will start at $800, with Wi-Fi connectivity. Users who want to connect the tablet to cellular networks will pay $929.
The latest model also has the same capacity as Microsoft's top-of-the-line Surface with Windows 8 Pro, which is set to hit store shelves Saturday. In comparison, the Surface Pro starts at $899 for 64 GB of storage; the 128 GB model will cost $999.
Yet while the latest iPad will be cheaper than Microsoft's high-end offering, it's probably going to a be a tough sell for the average consumer. Even at $800, the newest iPad will only be slightly cheaper than the company's least expensive laptop, the $999 MacBook Air.