NEW YORK — Sony is poised to unveil the next PlayStation game console on Wednesday, a date that would give the Japanese electronics company a head start over Microsoft's expected announcement of an Xbox 360 successor in June.
Wedbush analyst Michael Pachter said it's a "super smart" move for Sony to pre-empt Microsoft. This way, the PlayStation 4 will get the spotlight without much competition.
The current PlayStation 3 went on sale in 2006, a year after the Xbox 360. But Xbox 360 has been more popular, largely because of its robust online service, Xbox Live, which allows people to play games with others online. The Wii is still the top seller but has lost momentum in recent years.
All three console makers are trying to position their devices as entertainment hubs that go beyond games, delivering TV shows, movies and music.