PLANT CITY — Incoming Greater Plant City Chamber of Commerce chairman Jim Scott said during a banquet Thursday that the chamber's website will get a technological makeover this year to boost online traffic.
Scott, speaking at the 31st annual Chairman's Banquet, called the plantcity.org website "antiquated" and said the changes will steer more users to the site, which in turn will benefit chamber members.
"People searching for companies in Plant City will find our website and our businesses," said Scott, co-owner of Jarrett-Scott Ford.
The aim is to make the site more visible in online search results for Plant City companies. Small companies that can't afford to build and maintain their own websites could benefit the most, he said.
The two-hour dinner at the Trinkle Center at Hillsborough Community College was largely ceremonial. About 175 of the chamber's 640 members attended to see Scott accept the leadership gavel from outgoing chairman Matt Buzza, a commercial loan officer and senior vice president at Platinum Bank.
Several awards were also given out. Lee Williams of Plant City-based Felton's Market received the chairman's award for his assistance to Buzza during his 2012 term. Williams was the 2011 chairman.
The audience also viewed the annual comical video that spoofed the selection of a new chairman by turning the process into a talent show.
Rich Shopes can be reached at firstname.lastname@example.org or (813) 661-2454.