Tuesday, February 20, 2018
Business

Poll: Users reject Facebook Timeline

ORLANDO — As Facebook continues to roll out Timeline, its boldest layout change, most users — at least those in the United States — are making it clear they are not pleased, a new poll by SodaHead shows.

SodaHead, an online community that has content on technology, business, movies, celebrity gossip and politics among other topics, polled 1,327 online users in January, when Facebook announced it would unleash the sweeping overhaul "within a few weeks."

Users' opinion: Disappointment.

The poll showed 70 percent of Facebook users want the social network to dump Timeline, while only 20 percent said they liked it.

Thirty percent of Facebook users ages 18 to 24 were receptive to the change.

The dislike for Timeline was equal across genders. A total of 77 percent of men and women said they did not like Timeline.

But the poll showed that most users outside the United States — where Facebook is growing exponentially — are more likely to adopt Timeline without much fuss.

The United States is the largest Facebook market with more than 279 million users, a report by Socialbakers shows. While Facebook lost a little over a tenth of a percent of its users in the past three months, other countries show significant gains.

India, which has the second-largest market after the United States, grew to 43 million users — a 14 percent gain from late last year. Brazil, which ranks at No. 4, increased by 24 percent to nearly 38 million users.

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