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Port of Tampa's new CEO makes first hire to bolster marketing effort

TAMPA — The Tampa Port Authority has raided the Jacksonville Port Authority for another executive: Raul Alfonso will become Tampa's new chief commercial officer.

Alfonso was the senior director of trade development and global marketing at Jaxport. But in his new position, he will oversee marketing and real estate development for the Port of Tampa.

The Tampa Port Authority's CEO, Paul Anderson, was Jaxport's CEO up until a few weeks ago. He took over the Port of Tampa on Jan. 10. He wants to strengthen the port's marketing resources, and hiring Alfonso is his second move this week in that vein.

During his first board meeting on Tuesday, he asked Tampa's governing board for $50,000 to start marketing the new cargo container service being offered here through Mediterranean Shipping Co., the second-largest shipping container line in the world.

Then on Friday, the Port of Tampa announced the hiring of Alfonso. Before he went to Jaxport, according to Tampa officials, Alfonso oversaw Latin American trade and cargo containers at the Port of Miami, helped develop shipping terminals in the Bahamas and Panama, and speaks Spanish and Portuguese.

"We are very pleased to bring Raul on board to our executive management team and are eager to incorporate his global industry knowledge, contacts and business development skills to the Port of Tampa," Anderson said in a prepared statement.

Alfonso's new position didn't exist before. The job of chief commercial officer, or CCO, was created by Anderson, according to the port, and Alfonso will be paid a salary of $195,000 a year.

The port's current senior director of marketing and the directors of cargo and cruise marketing, trade development and real estate will all report to Alfonso.

Port of Tampa's new CEO makes first hire to bolster marketing effort 01/18/13 [Last modified: Friday, January 18, 2013 9:40pm]

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