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Pure Barre brings unique mix of principles to Brandon

 Shannon O’Brien, who is set to open a Pure Barre exercise franchise in Brandon this month which is located at 857 E Bloomingdale Ave.

Courtesy of Shannon O’Brien

Shannon O’Brien, who is set to open a Pure Barre exercise franchise in Brandon this month which is located at 857 E Bloomingdale Ave.

BRANDON — Yoga aficionados have planked.

Pilates lovers know what it means to single and double leg stretch.

And ballet students all start in first position before executing a plie.

Twist them all together and you've got Pure Barre, a full-body exercise technique that is now available to greater Brandon residents.

"It's a hybrid between yoga, Pilates and ballet," said owner Shannon O'Brien, who is opening this studio after owning and operating the Carrollwood Pure Barre since 2013. "It's high intensity and no impact."

The concept, which became a nationwide franchise in 2009, involves 55 minute classes using isometric movements with motivating music as a backdrop. Pure Barre, at 857 E Bloomingdale Ave., will offer more than 30 classes a week from 6 a.m. to 7 p.m. and O'Brien says it could take five to seven classes before getting used to it.

"There's a learning curve to it since it is considered a technique," said O'Brien, who grew up in Bradenton and lives in South Tampa. "There are dance positions, but it's not dance. If you can hold the barre, you can do it. You can modify the class so it can work for you."

O'Brien said that while approximately 90 percent of her clientele comprises females ranging in age from high-schoolers to senior citizens, men are welcome. The exercise targets hips, thighs, seat, abdominals and arms — what O'Brien called the "areas that women struggle with."

The studio is approximately 1,000 square feet and can hold 25 people in a class. A ballet barre traverses the mirrored walls. There are four Tampa-area locations. This is the first in the SouthShore and Brandon area and 36th planned or operating in Florida for the company which expanded into Canada in February.

After more than six months of development, the Brandon Pure Barre is slated to open this month. You can try a single drop-in class or sign up for a year of unlimited classes. Pure Barre also sells fitness merchandise and active wear.

Visit for more information on the opening and to register for the pre-opening special: a month of unlimited classes for $89.

Jen's Market finds new home at Family Y

The Apollo Beach Outdoor Market, also known as Jen's Market, has moved to the YMCA on Big Bend Road and it is planning an opening day celebration Sunday (Oct. 9).

After four years in Apollo Beach the twice-monthly event will take place from 10 a.m. to 2 p.m. with live music and food trucks at 9650 Old Big Bend Road in Riverview.

Attendees can expect demonstrations on flying drones, airplanes and helicopters, and the return of KidZone.

Children 7 to 17 are invited to bring and sell their arts and crafts. The market dates will remain the second and fourth Sundays October through May.

Call (813) 846-1316 for more information or to become a vendor.

SHARE YOUR NEWS: If you have an item for Everybody's Business, contact Eric Vician at

Pure Barre brings unique mix of principles to Brandon 10/11/16 [Last modified: Tuesday, October 11, 2016 5:41pm]
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