Saturday, August 18, 2018
Real Estate

Marriott Edition to bring five-star hotel ambitions to Water Street Tampa

TAMPA — At the Gramercy Park Hotel in New York City, hotelier Ian Schrager transformed a Jazz Age building with its own rich history into a destination offering even more heady experiences — extravagant, edgy and bohemian.

In Tampa, Schrager will have a blank slate to work with: a prime corner in Water Street Tampa, where developers announced Thursday he will help Marriott International create what they hope will be Tampa’s first five-star hotel, a 173-room Marriott Edition.

The Marriott Edition is expected to open in early 2021 as part of a 26-story tower to be built at the northwest corner of Channelside Drive and Water Street, across the street from Amalie Arena.

It will include a rooftop pool with an adjacent bar and restaurant, top-of-the-line spa and fitness center, a second high-end restaurant on the ground floor and retail spaces designed to activate the street and draw visitors.

Marriott already operates the 727-room Tampa Marriott Waterside Hotel & Marina. In addition, construction is scheduled to start next week on a 519-room JW Marriott with a projected opening date in 2020.

Together, the three hotels will give Water Street Tampa (and Marriott) more than 1,400 hotel rooms and 150,000 square feet of meeting and event space.

GAME-CHANGERS: How Water Street Tampa’s hotels are expected to help Tampa pursue more upscale conventions

"We think this really grows the market and economic activity," Tampa Bay Lightning owner Jeff Vinik said in a recent interview. Vinik teamed up with billionaire Bill Gates and his private venture fund, Cascade Investment, to create Strategic Property Partners, the development company for the $3 billion Water Street Tampa project.

The company, often shortened to SPP, bought the Waterside Marriott for $150 million in 2014 and is working to complete $40 million in upgrades by next spring. It is building the JW Marriott and Marriott Edition.

Of the three, the Marriott Edition is expected to offer the most luxury. Marriott has Edition hotels in New York City, Miami and West Hollywood, plus Abu Dhabi, Bali, Bangkok, Barcelona, Bodrum in Turkey, Doha, Dubai, London, Reykjavik, Shanghai, Singapore and Wuhan in China.

"We are constantly seeking collaborators that will build upon, enhance and exceed our original vision for Water Street Tampa," Strategic Property Partners CEO James Nozar said in an announcement of the Marriott Edition. The company found that, he said, in the partnership between Marriott and the Ian Schrager Co.

Schrager’s company owns, develops, manages and brands high-end hotels, residential and mixed use projects, and he worked with Marriott to launch its luxury Edition brand. At the Gramercy Park Hotel, he took a building from the mid-1920s and, he once told an interviewer, tried to give it the sense of spontaneity you would find in an artist’s home or studio in spare-no-expense surroundings.

"As for the particular school of ‘bohemian’ and ‘edgy’ Schrager opted for at the Gramercy Park Hotel, do not think ‘starving young artist in an East Village tenement,’ " former Vogue editor Charles Gandee wrote in Travel & Leisure in 2009. "Think Peggy Guggenheim in Venice, at home in her art-filled Palazzo Venier dei Leoni on the Grand Canal."

The Edition will be designed by New York architect Morris Adjmi, who previously has worked on just a few projects in Florida and none in Tampa. Admji will collaborate with the Florida architecture and planning firm Nichols Brosch Wurst Wolfe & Associates, and interior designers Roman and Williams.

In a statement released through SPP, Marriott executive Kevin Montano outlined the goals for the Edition: "Timeless design. Uncompromising quality. Impeccable modern service."

MORE: Go here for more Business News

Contact Richard Danielson at [email protected] or (813) 226-3403. Follow @Danielson_Times

Comments
St. Petersburg ranks No. 39 in U.S. for affordable living, study says

St. Petersburg ranks No. 39 in U.S. for affordable living, study says

ST. PETERSBURG — St. Petersburg is beating the national averages on affordable homeownership, according to a SmartAsset study.The financial technology company ranked 115 of the biggest cities in the U.S., measured by mortgage payments, property taxes...
Published: 08/17/18
South Tampa apartment community sold for $40 million

South Tampa apartment community sold for $40 million

TAMPA — The 276-unit Pavillions at Ballast Point apartment community in South Tampa has been sold for $40 million and will be renamed Solis at Ballast Point. The buyer, California-based Investors Management Group, said it also plans significant inte...
Published: 08/16/18
Habitat for Humanity says it plans to buy back mortgages sold to house flipper

Habitat for Humanity says it plans to buy back mortgages sold to house flipper

TAMPA — Habitat for Humanity of Hillsborough County said Monday that it will seek to immediately buy back 12 mortgages that it had sold to a Tampa company with a history of flipping foreclosed houses. The announcement came a day after the Tampa Bay T...
Published: 08/14/18
Tampa Harbour Yacht Club sold to Charleston-based Port 32 Marinas

Tampa Harbour Yacht Club sold to Charleston-based Port 32 Marinas

TAMPA — Port 32 Marinas, a marina owner, developer and operator, bought Tampa Harbour Yacht Club with plans to upgrade the property in the Westshore Marina District.The Charleston-based company, formerly Atlantic Marina Holdings, is renaming the mari...
Published: 08/13/18
For sale: 1925 Tampa mansion built by cigar king, featured in horror flick

For sale: 1925 Tampa mansion built by cigar king, featured in horror flick

TAMPA — From the back room of his father’s Tampa grocery store, Val Maestro Antuono built what would become one of the country’s biggest manufacturers of five-cent cigars. Befitting his stature, Antuono also built one of Tampa’s biggest houses — a Sp...
Published: 08/10/18
They trusted Habitat for Humanity. Then it sold their mortgages to a Tampa company that flips houses

They trusted Habitat for Humanity. Then it sold their mortgages to a Tampa company that flips houses

For nearly a half century, Habitat for Humanity has been helping low-income Americans realize the dream of home ownership. In return for their sweat and labor, they get the deed to a new house and a zero-interest mortgage.Like most lenders, Habitat o...
Published: 08/10/18
Anna Maria may soon become one of the nation’s million-dollar cities

Anna Maria may soon become one of the nation’s million-dollar cities

By SUSAN TAYLOR MARTINThe United States is expected to gain 23 million-dollar cities in the next year, and one of them will be within easy driving distance of the Tampa Bay metro area. According to Zillow, the median price of a home in Anna Maria is ...
Published: 08/09/18
Here’s a look at the new tower planned for downtown St. Pete

Here’s a look at the new tower planned for downtown St. Pete

ST. PETERSBURG — Still no word on who the developer is, but this is what a 25-story mixed-used tower planned for downtown St. Petersburg will look like. Designed by the local architectural firm Behar Peteranecz, the tower at 232 2nd St. N near the Su...
Published: 08/08/18
St. Pete’s historic Vinoy hotel tells members to expect changes

St. Pete’s historic Vinoy hotel tells members to expect changes

ST. PETERSBURG — The Vinoy Renaissance may be closer to having a new owner.The resort and golf club’s management already said earlier this year that current owner, RLJ Lodging Trust, would be looking to sell the resort this summer. Now it’s on the ma...
Published: 08/08/18
Couple stays true to 1920s look in restoring home of man who helped build Davis Islands

Couple stays true to 1920s look in restoring home of man who helped build Davis Islands

A piece of Tampa history almost disappeared in 2010.The architecture of the house on Davis Islands had landed it on the National Register of Historic Places. What’s more, it was home to one of the community’s founders.Still, the building at 36 Aegean...
Published: 08/08/18