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St. Joe Co. thinks housing market is at its bottom

By James Thorner, Times Staff Writer
In print: Wednesday, May 7, 2008


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St. Joe Co., the state's top private landowner with 638,000 acres spread mostly across the Florida Panhandle, suggests the real estate market in its neck of the woods might have bottomed.

The company's task now is to "retrain" buyers that home purchases can't be deferred forever, chief executive Peter Rummell said Tuesday in announcing $32-million in profit for the first three months of the year.

"We have trained people to expect that prices are going to be lower tomorrow than today if they just wait," Rummell said. "So now people are going to have to learn that they've gotten to that point."

St. Joe's residential housing business, mainly Gulf Coast resort property, has been in free fall. Its closest project to the Tampa Bay area is the SevenShore condominium project in Bradenton. The residential side of the business brought in $30-million in early 2007 but only $9.8-million in early 2008. The company said "opportunistic value buyers" have replaced traditional home purchasers.

The company has weathered the housing slump by selling off backwoods parcels in the Panhandle it deems "nonstrategic." In the first quarter of this year, the company made $91-million on the sale of 57,435 acres to sportsmen, investors, conservationists and other buyers attracted to prices of $1,330 to $4,500 per acre.

"We expect these nonstrategic land sales will be the primary source of revenue for the near to intermediate term and will continue to be lumpy," chief financial officer Bill McCalmont said.

In a conference call Tuesday, Rummell said home and lot prices are "starting to firm" after deteriorating 20 to 30 percent from their peaks in August 2005. The inventory of homes for sale has stopped rising in St. Joe markets, hinting at a slow recovery.

"If we are in fact on the floor of the valley, the question is, 'How wide is the valley?'' ' Rummell asked.



[Last modified: May 09, 2008 02:36 PM]



Comments on this article
by Murf May 9, 2008 2:36 PM
Let's hope this floor of the valley extends for a loooong time. This state is ready to bust at the seams from decades of overdevelopment. Still developers continue to devestate our natural resources and leave the rest of us paying for it.
by Juno May 8, 2008 3:47 PM
Hum, I've been watching condo prices drop 10k, 20k, 30k and I'm still waiting until they drop more until I buy. If St. Joe is so insightful then why are prices still dropping even as of TODAY! Please save us your brillant knowledge.
by Brad May 8, 2008 3:03 PM
How insightful...a huge real estate development co. telling us that prices have hit bottom. Surely they don't have any motives for this, right?
by Jesse May 8, 2008 2:21 PM
The market has not hit bottom according to George Farrell and his blog www.abmgts.blogspot.com He has an interesting view about national median sales prices
by Jim May 8, 2008 9:01 AM
Predict all you want. Housing will get better when the inventory is down . Now is the time to count beans and not pipe dreams for an indication on the market.
by MrMM May 7, 2008 5:19 PM
" The company's task. "retrain" buyers... can't be deferred forever" News flash Rummy. Prices will dropping 4 the next 3-5 years. We didn't believe you when you said prices never go down,and now's a great
by D May 7, 2008 5:03 PM
"Opportunistic value buyers" have replaced traditional home purchasers. What was traditional about 100% financing and such that was the housing bubble? Someone sounds a little frustrated and may need to work on not alienating their
by Ken May 7, 2008 11:52 AM
One of the few good things coming out of the slump is to see St Joe "hurting" - make no mistake, they are still making millions, but they are so greedy they still want taxpayers to bail them out - see NW FL Airport scam.
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