BayWalk, the onetime crown jewel of downtown St. Petersburg, is on sale.
The $8 million asking price is a fraction of the $20 million city taxpayers poured into the complex, not to mention the $14 million invested by the former owner.
Real estate experts question whether the shopping and entertainment complex will fetch even that price.
The 74,500-square-foot center opened in 2000 and at one time housed 40 businesses. Today, only six businesses, including a movie theater, remain open.
Colliers International Tampa Bay, a commercial real estate firm, began marketing the center Wednesday. The owner, CW Capital Asset Management, believes the time is right to sell, said Michael Milano, managing director at Colliers.
Several potential buyers have expressed interest in recent months, he said, and the market is flush with cash.
"Our goal is to find a buyer who shares the enthusiasm to get it re-energized," Milano said.
One potential buyer recently walked away frustrated after the owner ignored his offer.
Joel Cantor, the brash developer of Signature Place, the 36-story luxury condo tower in downtown St. Petersburg, said he made offers ranging from $2.5 million to $5 million, depending on terms of the deal.
He publicly criticized the owners for ignoring his offer.
Cantor said he is still interested, but not at the asking price.
"It's a risky place, but it's not worth $8 million," Cantor said. "I am local. I can turn it around."
He cautioned that any suitor needs to overcome BayWalk's image of attracting hordes of young people and protesters who drove away much of BayWalk's once-substantial customer base.
Milano said he plans to contact Cantor about his previous offer.
Don't expect a flood of potential buyers, a real estate expert said. Jim Michalak, co-managing partner of Plaza Advisors in Tampa, said any buyer will consider the square-foot price.
He sold Centro Ybor in late 2006 for $14 million. The 212,000-square-foot entertainment and retail complex fetched about $66 per square foot. It opened the same year as BayWalk.
He thinks BayWalk is overpriced at $8 million, or about $107 a square foot. Michalak expects the price to generate interest, but he predicts it will sell for much less.
In late 2007, Tampa-based DeBartolo Development considered buying BayWalk, but not at the $14 million needed to pay off the mortgage.
The company is one of the nation's bigger shopping center and mixed-use developers, and has spent hundreds of millions on distressed properties around the country.
The firm is still interested in BayWalk, president Ed Kobel said Wednesday. Key to making it successful, he said: creative leasing plans to attract specialty retailers hit hard by the weak economy.
He too expects the complex to sell for less than the asking price.
"We like the location," Kobel said. "It needs a complete overhaul."
The $8 million listing price is $300,000 less than what the city paid just to assemble to the land before giving it to developers.
City taxpayers spent a total of at least $20 million to build the downtown complex, significantly more than BayWalk's original developer, the Sembler Co., or former owner Fred Bullard, according to a 2009 Times analysis.
Bullard defaulted on a $14 million BayWalk mortgage on behalf of Wells Fargo bank. No buyers bid on BayWalk during a public auction in February 2009 after the lender seized the property in foreclosure.
The city continued to pump cash into BayWalk, hoping it could be revitalized. In 2009, it spent $300,000 to improve security and lighting at the promenade leading to complex and the Midcore garage at First Avenue N used by complex patrons.
In October 2009, the City Council approved ceding the public sidewalk in front of BayWalk to rid it of protesters and loitering teens.
Mayor Bill Foster did not return a call for comment.
Mark Puente can be reached at email@example.com or (727) 893-8459. Follow him on Twitter at twitter.com/markapuente.