Make us your home page

Beach Drive building in St. Petersburg getting makeover


After a doggie day care failed to make it on Beach Drive, a building is getting a facelift and renovation that could house four new retailers to add to the street's growing activity as soon as January.

"We have a lot of proposals for eating and drinking establishments as well as some other retail, furniture and consumer goods," said Paula Clair Smith, the leasing agent for the 5,731-square-foot stucco and brick building with addresses of 234, 238 and 240 Beach Drive NE. It's directly across the street from the Museum of Fine Arts.

"The owner is investing in redoing the front of the building with glass storefronts" and dividing the building into smaller spaces, Smith said, adding that these new plans have generated more excitement from potential tenants now that it will have less of an "office" look.

Wags Dog Daycare Salon & Boutique closed in February after just about a year of offering organic flea baths, massages, facials and "pawdicures." Owner Kevin Keogh said he invested $100,000 in the 2,500-square-foot space.

"It was so much fun. We really enjoyed doing it," said Keogh. "But right now the economy isn't strong enough."

Permits are about to be filed with the city to renovate the building, which dates back to 1952 and is owned by ophthalmologist Tom Bell. Renovations will include dividing Wags' former space into two smaller spaces.

Another tenant, Weniger Financial, a division of Raymond James Financial, has also recently moved out of its 2,200-square-foot space to 149 Central Ave. That space will also be divided into two spaces. Alva International, a real estate business, will remain where it is in the middle of the building.

The four available spaces, ranging in size from 884 square feet to 1,561 square feet, cost $25 a square foot per year. But you have to tack on another $7 per square foot to cover the costs of taxes, water and sewer, insurance and lawn maintenance. So a 1,000-square-foot space would lease for about $2,700 a month, not including electricity.

Smith said the potential tenants interested in an eating establishment aren't table service restaurants, but would probably have outside tables.

"We're trying to encourage more pedestrian activity and evening activity,'" she said, adding that retailers she has spoken with would likely stay open late.

Katherine Snow Smith can be reached at (727) 893-8785 or

Beach Drive building in St. Petersburg getting makeover 09/25/10 [Last modified: Saturday, September 25, 2010 4:30am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Last steel beam marks construction milestone for Tom and Mary James' museum


    ST. PETERSBURG — Tom and Mary James on Wednesday signed their names to the last steel beam framing the 105-ton stone mesa that will be built at the entrance of the museum that bears their name: the James Museum of Western and Wildlife Art.

    The topping-out ceremony of the James Museum of Western & Wildlife Art was held Wednesday morning in downtown St. Petersburg. Mary James (from left), husband Tom and Mayor Rick Kriseman signed the final beam before it was put into place. When finished, the $55 million museum at 100 Central Ave. will hold up to 500 pieces of the couple's 3,000-piece art collection. [Courtesy of James Museum of Western & Wildlife Art]
  2. Heights Public Market to host two Tampa Bay food trucks


    TAMPA — The Heights Public Market announced the first two food trucks for its "rotating stall," which will feature new restaurants every four months. Surf and Turf and Empamamas will be rolled out first.

    Heights Public Market is opening this summer inside the Tampa Armature Works building.
[SKIP O'ROURKE   |   Times file photo]

  3. Author Randy Wayne White could open St. Pete's biggest restaurant on the pier

    Food & Dining

    ST. PETERSBURG — The story begins with Yucatan shrimp.

    St. Petersburg Deputy Mayor Kanika Tomalin, pilot Mark Futch, Boca Grande, St. Petersburg Mayor Rick Kriseman, and author and businessman Randy Wayne White,  Sanibel, exit a Maule Super Rocket seaplane after taking a fight around Tampa Bay off the St. Petersburg waterfront, 6/28/17.  White and his business partners are in negotiations with the City of St. Petersburg to build a fourth Doc Ford's Rum Bar & Grille on the approach to the St. Petersburg Pier with a second event space on the pier according to White. The group met near Spa Beach after a ground breaking ceremony for the new pier. "We want to have our business open by the time the pier opens," said White. Other Dr. Ford restaurants are located on Sanibel, Captiva and Ft. Myers Beach. SCOTT KEELER   |   Times
  4. Guilty plea for WellCare Health Plans former counsel Thaddeus Bereday


    Former WellCare Health Plans general counsel Thaddeus M.S. Bereday pleaded guilty to one count of making a false statement to the Florida Medicaid program, and faces a maximum penalty of five years in federal prison. A sentencing date has not yet been set, acting U.S. Attorney W. Stephen Muldrow of the Middle District …

    WellCare Health Plans former general counsel Thaddeus M.S. Bereday, pleaded guilty to one count of making a false statement to the Florida Medicaid program, and faces a maximum penalty of five years in federal prison. A sentencing date has not yet been set, acting U.S. Attorney W. Stephen Muldrow of the Middle District of Florida stated Wednesday. [LinkedIn handout]
  5. DOT shows alternatives to former Tampa Bay Express toll lanes


    TAMPA — State transportation officials are evaluating at least a half-dozen alternatives to the controversial Tampa Bay interstate plan that they will workshop with the community over the next 18 months.

    Florida Department of Transportation consultant Brad Flom explains potential alternatives to adding toll lanes to Interstate 275 during a meeting Wednesday at the DOT’s Tampa office. Flom presented seven diagrams, all of which swapped toll lanes for transit, such as light rail or express bus, in the I-275 corridor from downtown Tampa to Bearss Avenue.