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Crescent Crosstown apartments offer resort-style living

The new Crescent Crosstown is a 344-unit apartment development just west of Brandon. Rental rates range from $1,000 to $1,500.

Crescent Communities

The new Crescent Crosstown is a 344-unit apartment development just west of Brandon. Rental rates range from $1,000 to $1,500.

BRANDON — Resort living has come to the Brandon area.

Sort of.

Crescent Crosstown, a $37 million, 344-unit multifamily development is in the midst of construction just north of the Lee Roy Selmon Expressway between U.S. 301 and Falkenburg Road.

The first four of 14 planned buildings and amenities in the Resort portion of the 23-acre gated apartment complex are complete, its residents partaking of the 7,000-square-foot clubhouse, expansive pool and deck and other amenities since May.

In the more secluded Retreat, now under construction, units will be situated among 45 live oaks, many more than 150 years old. The existing flora and fauna and tree canopy is the focal point of the community design. It's an asset that developer Crescent Communities, based in Charlotte, N.C., was glad to work around.

"We are delivering in a good time for the market," said Jay Curran, vice president with Crescent's Multifamily Group. "There hasn't been much new property offered in the last few years. We had opportunities on this site being adorned by impressive live oaks."

Residents can choose from one-, two- and three-bedroom homes that feature chef-inspired kitchens with rental rates ranging from $1,000-$1,500 a month. Some of the amenities include a resort-style pool that features a sprawling zero-entry pool and two covered cabanas; there's also a library and a fitness center.

A grand stone fireplace and "chill and grill" stations will be the only areas on the property producing any smoke, because the entire community is completely smoke-free inside and outside the units.

Crescent Communities also is developing Crescent Bayshore on Bayshore Drive in Tampa and has two active developments in Orlando. The Resort is ready for occupancy and the Retreat is in a preleasing stage as construction continues.

Two models are on display and tours are available daily. For more information, visit or call (813) 304-2334.

New Generation Cuisine hopes for new success

Pizza Hut gave us extra cheese, pepperoni and stuffed crust pizza for years. Peck's brought flame-broiled chicken. Empanadas and more were part of the mix at Ultimate Latin Grill. And Gateway to India offered Brandon some new, aromatic spices.

And all were restaurants that at one time occupied the building located at 1202 W Brandon Blvd. And all the restaurants have since moved on.

It's a trend that current proprietor, New Generation Cuisine, hopes to debunk.

The restaurant, which offers a fusion of food from Vietnam and Hong Kong, opened at the end of April.

Offering menu items such as the house special beef stew, pork chop sandwich and deep-fried squid with spicy salt, New Generation Cuisine hopes to be not just another Asian takeout restaurant. In fact there's plenty of room to dine in whether you make a reservation or walk in.

New Generation Cuisine restaurant is open 11 a.m. to 10 p.m. Tuesdays through Sundays.

Call (813) 643-8888 or visit their website,

Crescent Crosstown apartments offer resort-style living 07/04/13 [Last modified: Friday, July 5, 2013 12:27pm]
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