Make us your home page
Instagram

Developers buoyed by sales at Tampa's new Virage condo tower

TAMPA — More than half of the units — including a penthouse priced at nearly $5 million — are under contract in Tampa's newest proposed condo tower, Virage.

Two months after sales began, the 71-unit project on Bayshore Boulevard ''is certainly exceeding our expectations," Jay Tallman, president of Sarasota-based Ascentia Development Corp., said Tuesday. "We couldn't be happier.''

But, he quickly added, that shouldn't scare away prospective buyers.

"We've had some people come into the sales gallery that have heard rumors that this has sold very quickly and have the impression there isn't much left," Tallman said. "That's far from the truth because we have a nice variety of remaining residences at a lot of different levels available."'

So far buyers have contracted for about $60 million worth of units, including the 6,700-square-foot penthouse that could be Tampa's priciest condo in a decade if the sale goes through. Still remaining are the second penthouse and units starting at just over $1 million. Sales to date have pushed the 24-story Virage "fairly close" to the amount needed to begin construction, probably this fall, Tallman said.

Among the initial wave of buyers are former Tampa Mayor Dick Greco and his wife, Dr. Linda McClintock, who surprised fellow Tampa residents when they bought a condo in downtown St. Petersburg two years ago. The Grecos, who still spend a lot of time in Tampa, said they have not decided whether the Virage condo is an investment or a future home if they move back across the bay.

Tallman said almost all of the buyers have been locals, some from the gated community of Avila in North Tampa but mostly from South Tampa.

"One of the interesting things is that many of these buyers have looked over in St. Pete and considered St. Pete but they are very excited to have an offering such as Virage here in South Tampa so they have chosen to stay," he said.

Virage, on the site of the former Colonnade restaurant, and the 32-unit Aquatica rising a half mile away have attracted considerable attention as the first new condo towers along Bayshore Boulevard in more than a decade. Since the existing Bayshore towers were built, consumer tastes have changed considerably.

"We have been doing condos in the Sarasota market and more recent projects just have much more open floor plans and contemporary styling," said Tallman, whose company is developing Virage in a joint venture with Batson-Cook Development Co. of Atlanta.

Contact Susan Taylor Martin at smartin@tampabay.com or (727) 893-8642. Follow @susanskate.

Developers buoyed by sales at Tampa's new Virage condo tower 06/07/17 [Last modified: Tuesday, June 6, 2017 5:20pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Trump shuts down CEO advisory councils as main group acts to disband

    Business

    President Donald Trump's main council of top corporate leaders disbanded on Wednesday following the president's controversial remarks in which he equated white nationalist hate groups with the protesters opposing them. Soon after, the president announced on Twitter that he would end his executive councils, "rather than …

    President Donald Trump meets with Merck's chief executive, Kenneth Frazier, second from left, and other leaders of the pharmaceutical industry in the Roosevelt Room of the White House last January. On Wednesday, Trump's main council of top corporate leaders disbanded following the president's controversial remarks in which he equated white nationalist hate groups with the protesters opposing them.
[New York Times file photo]
  2. A long-awaited vision for Tampa's Westshore Marina District

    Real Estate

    TAMPA —Eleven years after plans to develop a waterfront tract on the Tampa side of the Gandy Bridge were first announced, a new rendering gives a hint of what Westshore Marina District ultimately will look like.

    Rendering of Marina Pointe, a condo project overlooking Tampa Bay as part of the Westshore Marina District. [Courtesy of Masterfile Corp.}
  3. Buddy Brew Coffee to open downtown Tampa location

    Business

    TAMPA — Buddy Brew Coffee plans to open a new location in downtown Tampa at Park Tower in early 2018. The specialty coffee craft roaster, which was founded in 2010, has five other locations throughout Tampa including the Oxford Exchange, Sarasota, Hyde Park Village and Terminal F inside the Tampa International …

    A cappuccino is displayed at Buddy Brew in Tampa in January 2017. [CHARLIE KAIJO | Times]
  4. Where to pig out for National Bacon Lovers Day

    Food & Dining

    That's right: Sunday is the national day devoted to all things bacon, National Bacon Lovers Day. Which, really, isn't too different from the other 364 days of the year. But here's a little roundup of some special places to celebrate everyone's favorite meat snack (seriously, even vegans have a grudging respect …

    A creme-filled doughnut topped with maple frosting and bacon at Dough on MacDill Avenue in Tampa.
  5. The Penny Hoarder tops 79 fastest growing Tampa Bay companies on Inc. 5000

    Business

    ST. PETERSBURG — The Penny Hoarder on Wednesday further cemented its reputation as one of the country's fastest growing companies. The personal finance web site business ranks 25th nationwide and tops in the Tampa Bay market for growth on the 2017 Inc. 5000 list of fastest growing businesses.

    Vishal Mahtani (left), vice president of business development, Alexis Grant (center), executive editor, and Kyle Taylor, CEO and founder of The Penny Hoarder, celebrate the news with their staff  Wednesday of making the new Inc. 5000 ranking of fastest growing companies in the country. They enjoyed champagne during a catered lunch at their office in downtown St. Petersburg after ranking 25th nationwide and tops in the Tampa Bay market for growth on the just released 2017 Inc. 5000. [DIRK SHADD   |   Times ]