Make us your home page

Developers buoyed by sales at Tampa's new Virage condo tower

TAMPA — More than half of the units — including a penthouse priced at nearly $5 million — are under contract in Tampa's newest proposed condo tower, Virage.

Two months after sales began, the 71-unit project on Bayshore Boulevard ''is certainly exceeding our expectations," Jay Tallman, president of Sarasota-based Ascentia Development Corp., said Tuesday. "We couldn't be happier.''

But, he quickly added, that shouldn't scare away prospective buyers.

"We've had some people come into the sales gallery that have heard rumors that this has sold very quickly and have the impression there isn't much left," Tallman said. "That's far from the truth because we have a nice variety of remaining residences at a lot of different levels available."'

So far buyers have contracted for about $60 million worth of units, including the 6,700-square-foot penthouse that could be Tampa's priciest condo in a decade if the sale goes through. Still remaining are the second penthouse and units starting at just over $1 million. Sales to date have pushed the 24-story Virage "fairly close" to the amount needed to begin construction, probably this fall, Tallman said.

Among the initial wave of buyers are former Tampa Mayor Dick Greco and his wife, Dr. Linda McClintock, who surprised fellow Tampa residents when they bought a condo in downtown St. Petersburg two years ago. The Grecos, who still spend a lot of time in Tampa, said they have not decided whether the Virage condo is an investment or a future home if they move back across the bay.

Tallman said almost all of the buyers have been locals, some from the gated community of Avila in North Tampa but mostly from South Tampa.

"One of the interesting things is that many of these buyers have looked over in St. Pete and considered St. Pete but they are very excited to have an offering such as Virage here in South Tampa so they have chosen to stay," he said.

Virage, on the site of the former Colonnade restaurant, and the 32-unit Aquatica rising a half mile away have attracted considerable attention as the first new condo towers along Bayshore Boulevard in more than a decade. Since the existing Bayshore towers were built, consumer tastes have changed considerably.

"We have been doing condos in the Sarasota market and more recent projects just have much more open floor plans and contemporary styling," said Tallman, whose company is developing Virage in a joint venture with Batson-Cook Development Co. of Atlanta.

Contact Susan Taylor Martin at [email protected] or (727) 893-8642. Follow @susanskate.

Developers buoyed by sales at Tampa's new Virage condo tower 06/07/17 [Last modified: Tuesday, June 6, 2017 5:20pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Sunday Supper returns with 25 chefs, food fests galore

    Food & Dining

    Save the date: SUNDAY SUPPER

    This just might be the dinner of the year. The Bern's family of restaurants has organized a James Beard Foundation fundraiser to fund the Bern Laxer Memorial Scholarship for culinary students in the state of Florida for a number of years. But this week they announced the …

    Bern’s Steak House located at 1208 S Howard Ave, Tampa on Wednesday 2/19014
  2. Locale Market changes yet again, rebranding the restaurant as FarmTable Cucina

    Food & Dining

    When Locale Market opened in Sundial St. Pete in Dec. 2014, it was the most-hyped, most-anticipated gourmet market/food hall/culinary playground Tampa Bay had ever seen. Since then, celebrity chef-owner Michael Mina has done what every entrepreneur does in the face of challenges: tinker.

    Chef Michael Mina and chef Jeffrey Hileman work in the kitchen at Farmtable Kitchen in 2016. EVE EDELHEIT   |   Times
  3. U.S. home construction tumbles 4.7 percent in September

    Working Life

    WASHINGTON — Construction of new homes fell 4.7 percent in September, the biggest decline in six months, reflecting weakness in both single-family activity and apartment building.

    Construction of new homes fell 4.7 percent in September, the biggest decline in six months, reflecting weakness in both single-family activity and apartment building.  [Associated Press file photo]

  4. Agreement means Spectrum won't lose Viacom programming


    Less than a week after disputes between two cable industry conglomerates became public, the two companies have reached an agreement.

    Viacom and Charter Communications released a joint statement that the companies reached an agreement in principle. Charter also markets itself as Spectrum. [AP file photo]
  5. Wing of Channelside Bay Plaza being demolished to make way for Water Street Tampa


    TAMPA — The original developers of Channelside Bay Plaza at first wanted the name of the complex to include the word "Garrison." That would have fit, because the center turned out to be fort-like, inwardly focused and unwelcoming.

    A pedestrian bridge in the southwest wing of Channelside Bay Plaza was demolished in Tampa on Wednesday, Oct. 18, 2017. [Gabriella Angotti-Jones  | Times]